Content & Growth Marketing Specialist

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul. The Opportunity We're hiring a Content & Growth Marketing Specialist for an e-commerce fit-technology software company that helps apparel brands improve fit, reduce returns, and convert more shoppers. You'll own the day-to-day execution of organic social and content marketing, with LinkedIn as the main channel — turning founder ideas, blog posts, customer wins, and sales insights into sharp, on-brand posts, carousels, and simple graphics that build trust with apparel and e-commerce leaders and generate qualified interest and demo requests. This is a performance-driven marketing role, not a content production role: success is measured by whether content earns attention from the target audience and turns it into traffic, leads, and qualified sales conversations. What Your Day-to-Day Will Look Like LinkedIn Content Ownership: Own the LinkedIn content calendar and publishing workflow for the company page, and support the founder's LinkedIn content. Content Repurposing: Turn blogs, customer wins, case studies, sales insights, and product messaging into engaging posts, carousels, short summaries, and downloadable assets. Target Account Engagement: Engage daily with target accounts, apparel executives, and e-commerce leaders through thoughtful, relevant engagement rather than volume-based commenting, using LinkedIn Sales Navigator and Expandi to support it. Creative Production: Create on-brand graphics, carousels, quote cards, stat graphics, and simple video edits in Canva or Figma, using AI tools such as ChatGPT or Gemini to speed up drafting while keeping content specific and on-brand. Performance Tracking & Reporting: Track impressions, engagement, follower growth, clicks, website traffic, leads, and MQLs, and deliver a weekly performance report and a simple content dashboard. Hypothesis-Driven Testing: Develop and test hypotheses about why content performed or underperformed, flag underperformance early, and recommend corrective actions that inform future content. Daily Alignment: Send an agenda before each daily meeting covering what was posted, how it performed, what's working or not and why, and the proposed next step. Supporting Channels: Manage supporting content on Meta (Facebook and Instagram), support email campaigns and newsletters in HubSpot, and help with basic blog SEO, lead magnets, and landing page copy that drive demo requests. What You Bring Performance Thinking: The ability to look at results, explain why a post did or didn't perform, and clearly communicate what you'd change — proactively, without being asked. B2B LinkedIn Experience: Hands‑on experience running LinkedIn content for a B2B brand, ideally including founder‑led content and target‑account engagement. Analytics & Reporting: Comfort tracking social and content metrics through to leads and MQLs, and building clear weekly reports and dashboards. Writing & Repurposing: Strong writing and the ability to turn long‑form content into sharp, on‑brand posts and carousels for apparel and e‑commerce leaders. Design Tools: Working skills in Canva or Figma for graphics, carousels, and simple video edits. AI Fluency: Experience using AI tools such as ChatGPT or Gemini to speed up drafting and iteration. Schedule: Full‑time availability, 8 am–5 pm with EST/CST overlap preferred. Bonus Points if: You have experience with LinkedIn Sales Navigator and Expandi. You have HubSpot experience for email campaigns and newsletters. You have basic SEO knowledge (keywords, titles, metadata, internal links). You have worked with apparel, fashion, retail, or e‑commerce software audiences. What We Offer At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you. We support your life inside and outside of work with a comprehensive benefits package: Fully Remote: 100% Remote work environment, never fight traffic again Health Coverage: HMO (depending on location) after 90 days of service Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year Family First: Parental leave after 1 year of service We offer additional incentives for go-getters and proven performers! Anniversary bonus ($100 at 1 year; $200 at 2 years) Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client Join our 100% remote global team today, and grow with GrowthAssistant! GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need. #J-18808-Ljbffr