Senior Manager, Customer Data, Communications & Privacy

Senior Manager, Customer Comm & Privacy Program Liaison

At Hyundai, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It's time you rethink what you expect from an employer. At Hyundai, we understand you're not just building a career you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

The Sr. Manager, Customer Communication & Privacy Program Liaison is a leadership position to manage:

• Ensure the enterprise-wide customer communication touchpoints are aligned, consistent with customer communication preferences and meeting regulatory requirements.
• Maximize the use of quality customer data to achieve business objectives across the enterprise.
• Support the Privacy Office in its modernization & scale-up initiatives, and execution of privacy strategies and programs.

Lead customer communication alignment across the enterprise to enhance customer experience, acquisition, retention, and profitability. Promote and manage customer communication alignment tools, including Customer Communication Touchpoint Maps, Customer Touchpoint Management Guide, and Customer Communication Suppression Guide. Implement and maintain processes for regularly updating communication touchpoint and suppression management resources. Maintain knowledge of enterprise communication programs and collaborate with business units and the Privacy Office to redesign the customer preference center. Leverage DCM Enterprise Biweekly workshops to address customer communication and operational challenges. Serve as business owner and subject matter expert for the customer mastered database (CVA), driving enhancements in data quality, processing rules, modernization, and operational stability. Oversee the PriSMA process by identifying data needs, guiding data usage, supporting Privacy Office assessments, coordinating data fulfillment, and inventorying new customer touchpoints. Advocate for data-driven decision making, provide guidance on customer data usage, improve business understanding of available data assets, and oversee permissible use of third-party data. Partner with the Privacy Office to develop privacy strategies, compliance programs, and governance processes, including CPRM, TCPA, GLBA, affiliate data sharing, and digital tracking technologies. Manage cookie consent platform operations and collaborate on privacy modernization initiatives and replacement of privacy management systems. Provide strategic and tactical consulting on customer data, communication touchpoints, privacy, and compliance programs. Drive innovation through GenAI adoption and support strategic initiatives including digital sales processes, Global One App, and co-branded credit card programs. Contribute to budget planning, tracking, reconciliation, vendor contract management, and invoicing activities. Supervise team members, provide coaching and cross-training, collaborate with key stakeholders, complete ad hoc assignments, and exercise manager-level employment decision-making authority.

Relevant bachelor's degree required. Relevant advanced degree a plus. Eight or more years of relevant professional experience. Five or more years of database marketing and customer journey experience required. Five or more years of customer data and communication regulatory compliance experience required. Automotive or automotive-adjacent experience a plus. Prior supervisory experience is preferred. Heavy emphasis on the following skills: Interpersonal relationship. Influence without authority. Planning/prioritization. Strong time management. Critical/analytical thinking. Effective in extremely fast paced & lean organization. Ability/passion to learn quickly. Strong communication skills (written, oral, visual). Leadership / strong ownership of desired business result. Effective computer & software skills (Word, Excel, PowerPoint, Visio).

What Hyundai Can Offer You:

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• 401(k) retirement plan with Employer Match
• Additional 401(K) Employer Enhanced Contribution program eligible after 1 year of employment, in addition to the regular employer matching contribution
• Vacation and sick time off
• Employer-paid basic life and disability coverage, including Paid-Family Leave.
• Mental health, wellbeing, and employee assistance program
• Health advocate (support)
• Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
• External Training and Development Programs
• Compensation Range: $139,400.00 - $188,600.00 annual base salary

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

Physical requirements: Normal office duties. Some travel required including overnight travel as necessary. Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.