Marketing Specialist

Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years , we have been New Jersey’s health solutions leader driving innovations that improve health care quality, affordability, and member experience. Our members are our neighbors, our friends, and our families. It’s this understanding that drives us to better serve and care for the 3.5 million people who place their trust in us. We pride ourselves on our best-in-class employees and strive to maintain an innovative and inclusive environment that allows them to thrive. When our employees bring their best and succeed, the Company succeeds. About the Role This role partners in the planning, development, and execution of go-to-market strategies and marketing initiatives designed to drive customer acquisition and retention across individual and business segments. The position supports the development and refinement of the organization's value proposition, creates sales enablement resources, and leads the design and implementation of lead generation, customer engagement, and retention campaigns to achieve business growth objectives throughout the year. What You’ll Do Job Responsibilities: Assists in the development of our go-to-market proposition for product and customer/market segments. Responsibilities include value proposition refinement, content strategy development, creation of sales enablement tools, lead generation and retention tactics. Coordinate initiatives for specific b2c programs/campaigns in direct marketing, advertising, promotion, special events, collateral, web site and other means that convey a unified and distinctive leadership presence in the marketplace. Collaborates with appropriate business partners to develop and coordinate initiatives in advertising, promotion, sponsorship, special events, collateral, web site and other means that convey a unified image in the marketplace. Coordinate campaign process including writing creative briefs and coordination of campaign requests. Ensures all campaigns are reviewed and approved by the relevant business partners and have strong financial justification (ROI). Act as point of contact with outside agencies on multi-channel advertising and marketing campaigns. Utilize market research and consumer insight data to support marketing and brand experience management strategies. Supports Marketing Manager with oversight of advertising and marketing budgets. Other duties as assigned. Disclaimer: This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job. What You Bring Education/Experience: High School Diploma/GED required. Bachelor degree preferred or relevant experience in lieu of degree. Requires a minimum of 5-8 years of professional experience in Social Marketing/Advertising/Social Media/Project Management. Requires experience with client management, agency relations and working with senior management a plus. Knowledge, Skills & Abilities: Must be proficient in the use of personal computers and supporting software in a Windows based environment, including MS Office products (Word, Excel, PowerPoint). Must demonstrate the ability to work well within a team. Must demonstrate professional and ethical business practices, adherence to company standards, and a commitment to personal and professional development. Proven time management skills are necessary. Must demonstrate the ability to manage multiple priorities deliver timely and accurate work products. Proven ability to work with little oversight and exercise sound judgment and strong problem solving skills. Must demonstrate the ability to learn quickly and apply learning to new situations. Must exhibit flexibility to change as appropriate. Must demonstrate the ability to effectively present information. Ability to make effective public presentations. Demonstrated ability to make decisions with little need for direction and to function effectively as a team-oriented, self-starter working across cross-functional lines. Must have strong entrepreneurial business development, relationship building, and networking skills. Must be able to share own professional insights, expertise, and knowledge to develop critical thinking across the business. Why Horizon? At Horizon, you’ll do meaningful work that directly improves lives—while being supported by a mission‑driven organization that values expertise, collaboration, and growth. We believe that when our people thrive, our communities do too. If you are passionate about making an impact, we’d love to hear from you! Salary Range: $87,300 - $119,070 This compensation range is specific to the job level and takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to: education, experience, licensure, certifications, geographic location, and internal equity. This range has been created in good faith based on information known to Horizon at the time of posting. Compensation decisions are dependent on the circumstances of each case. Horizon also provides a comprehensive compensation and benefits package which includes: Comprehensive health benefits (Medical/Dental/Vision) Retirement Plans Generous PTO Incentive Plans Wellness Programs Paid Volunteer Time Off Tuition Reimbursement Disclaimer: Horizon BCBSNJ employees must live in New Jersey, New York, Pennsylvania, Connecticut or Delaware. This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job. Horizon Blue Cross Blue Shield of New Jersey is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Horizon will consider reasonable accommodation requests as part of the recruiting and hiring process. #J-18808-Ljbffr Horizon Blue Cross Blue Shield of New Jersey