Bilingual PR Senior Account Executive

J. Walcher Communications is hiring a bilingual senior account executive to join our team in San Diego. This is a full-time, in-office PR agency role with remote flexibility.

If you've been described as curious, proactive and a born storyteller, you want your work to truly matter and you’re fluent in English and Spanish – read on.

About J. Walcher Communications

Celebrating 25 years as one of San Diego's top public relations and marketing agencies, J. Walcher Communications is a woman-owned boutique San Diego PR agency named by Forbes as one of the Best PR Agencies in the nation and recognized as Business for Good's Employer of the Year. We help clients build their organizations with smart, effective campaigns that cut through the noise – substance and style over flash and fluff.

Our clients span hospitality, nonprofits and associations, social justice, real estate development, tourism, health/wellness, professional services, the arts and more. Clients include the Escondido World Marketplace, San Diego Vital Signs Survey, San Diego Organizing Project, Greystar, Jewish Family Service of San Diego and the Policy & Innovation Center. Our office is inside the San Diego Made Factory, a nonprofit arts collective in San Diego's Logan Heights neighborhood. It’s a creative, community-rooted environment unlike any traditional agency office.

“How do I know this is THE job for me?”

· Media relations is your first love . You've pitched, followed up and secured coverage locally, regionally and nationally in English and Spanish. You know how to bring a carefully crafted story to fruition. You love to read and track media outlets – what reporters are saying and the trends they’re writing about.

· You want to do a little bit of everything : media relations, social media, digital marketing, copywriting, Generative Engine Optimization (GEO: optimizing content for AI search results), influencer relations, crisis communications, media training, advertising and more.

· Your writing moves people to action . You write a mean subject line. You shift tone and voice seamlessly. You know details matter.

· Culture matters to you . You want clients who listen and value what you do – and a team that does the same.

· Agency life is life. You’re used to and thrive in a fast-paced environment, juggling multiple clients and tasks at once. You’re just plain bored otherwise.

Responsibilities

· PR Strategy : Develop thoughtful communications plans; bring proactive, creative ideas; support clients across multiple industries

· Client Relations : Serve as a trusted extension of each client's in-house team; manage day-to-day communications, projects and deadlines with precision; lead meetings, media trainings and interview prep

· Media Relations : Pitch and secure coverage (print, broadcast, online, podcasts, Substacks, etc.) proactively and persistently; plan and execute press conferences and media events

· Media Research : Build targeted media lists; stay current on traditional and non-traditional outlets locally, regionally and nationally

· Writing : Produce press releases, media advisories, pitches, talking points, blogs, public remarks and more

· Thought Leadership & Client Recognition : Identify and draft thought leadership pieces, award nominations and speaking opportunities

· Digital Marketing : Draft e-newsletters and web content; manage and track key analytics

· Social Media : Guide strategy and draft content for social media accounts with compelling visuals; coordinate influencer relations; manage platform engagement and analytics

Requirements

· Minimum 5 years of agency experience (or an equally fast-paced environment) with a strong media relations focus

· Demonstrated experience leading and managing client accounts independently

· Exceptional writing, editing and AP style skills

· Highly organized with strong deadline management

· Ideally fluent in English and Spanish for professional verbal and written communications and translations

· Familiarity with PR tools (e.g. Muck Rack, Critical Mention), AI platforms (e.g. Claude), Microsoft 365 and major social media channels

· You take your work seriously, but also maintain a good dose of humor

Benefits

Salary commensurate with experience, with full benefits including 100% paid health coverage, a retirement plan and PTO – plus a genuinely great place to work inside one of San Diego's most creative office environments.

To apply, please send a brief cover letter outlining why you are THE one, résumé and desired base salary to View email address on click.appcast.io. Use email subject line: “JWC SAE Application: FULL NAME.” Only applications via email will be excepted, not via LinkedIn. (Bonus points for adding extra copy to your subject line to make it stand out.)

See our work at: jwalcher.com, Facebook, Instagram, LinkedIn and TikTok.

J. Walcher Communications is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability or any other characteristic protected by law.