VP, Entertainment & Influencer Marketing

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATIONCreate and drive the global adidas Entertainment & Influencer Marketing (EIM) strategy. Broker andmanage relationships with influencers as well as amplifiers who are able to drive brand image andpurchase intent on a global and local level in product collaborations, advertising campaigns, eventsand activations.KEY RESPONSIBILITIES• Develop, drive and manage strategy for the Entertainment & Influencer Marketing portfolioon global and market level; manage strategy, outreach, and negotiations of all culturemarketing talents and partners.• Set direction and action plan to secure next generation influencers for key brand priorities.• Drive seeding process for product launches; understand the need of each BU and be able toconnect the right influencers with each BU strategy/consumer.• Ensure integration of key assets in all brand marketing campaigns; align and collaborate inthe development of any product or marketing initiatives involving celebrities across thebrand.• Manage the global Entertainment & Influencer Marketing teams by providing cleardirection and communication that provides an understanding of the adidas business.• Understanding the product process and the brand marketing approach – leverage our assetsfor maximum effectiveness and make recommendations back to the business unit andfunctions on how Entertainment & Influencer Marketing can impact strategy.• Act as a day-to-day contact for our most important celebrities and influencers• Proactively work with external partners (agencies, agents) to align the adidas brand withkey global influencers and identify opportunities that can be brought to various businessunits (BU) and functions.• Be the point-person and spokesperson for all culture marketing topics globally• Work across all BUs and functions of the Global Brand organization to champion a clear,next generation brand approach.• Provide Entertainment & Influencer Marketing guidance and guidelines to all markets andteams• Work with markets (those with and without an Entertainment & Influencer Marketingrepresentatives) to define smooth, clear processes and ways of working.• Manage the global Entertainment & Influencer Marketing MWB budget.• Act as a role model in compliance with the relevant laws and regulations as well as theadidas Fair Play Code of Conduct and other internal policies.KEY RELATIONSHIPS• Legal• Business Unit GMs, SLT and Market MDs• Brand Communications Directors, and Brand Activation Managers• Corporate PR• External Creative Agencies and PartnersKNOWLEDGE, SKILLS AND ABILITIES• Strong understanding of the entertainment industry, including Music, Film/TV, & Digital• Able to leverage existing and create new network connections within entertainment• Broad understanding of how all facets of marketing can affect consumer motivation• Ability to develop innovative strategies• Strong project management and planning skills• Strong consumer-facing abilities; the ability to partner and influence• Ability to succeed in ever-changing and complex organization with minimal daily directionStrategize, manage and allocate assigned budgets or cost center.• Manage multiple teams in broad functional areas and the key part of a department withmultiple hierarchical levels.• Set clear objectives for direct reports and provide expertise in area.• Manage and lead a wide range of complex assignments with global responsibility. DriveGlobal projects as assigned.• Self-initiate assignments and determine priorities.• Additional special projects as assigned or agreed.REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS• Marketing degree or equivalent experience• 15+ years’ experience in marketing across brands /product/activation• 8+ years working with global markets, or in a top-tier adidas market• 8+ years management experience• 5+ years’ experience with entertainment industry, celebrity or influencer marketingAUTHORITIES:• Yes, as per Group Signing Authority levels.At adidas we offer a Hybrid work policy which requires attendance in the office Monday throughThursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree ofcollaboration or an in-person presentation, in-office attendance is required even on Friday. The workinglocation of this position is Los Angeles, California.