Head of International Distribution

Job Description

About Fuego

Fuego is redefining footwear built for dance, athletics, and streetwear — where style, performance, and comfort meet in every step. Born out of dance culture and forged on dance floors around the world, Fuego has grown into a global lifestyle brand, sold direct-to-consumer and through select retailers in 120+ countries.

The Role

We're looking for a Head of International Distribution to build and lead Fuego's global distributor network across Europe, Asia-Pacific, and Latin America . This is a deal-making, relationship-building role — you'll identify the right retail and distribution partners in each market, negotiate and structure agreements, and drive sustainable, profitable growth in markets where Fuego doesn't yet have a strong wholesale footprint.

You'll work closely with the CEO, Sales, and Product team to ensure distribution strategy aligns with brand positioning, product assortment, and pricing — and you'll be the face of Fuego to partners across these markets.

*This role is open to candidates either in the US or Internationally.

What You'll Do

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• Develop and execute Fuego's international distribution strategy across Europe, Asia-Pacific, and Latin America, with a roadmap for sequencing and expansion across priority markets over time
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• Lead outreach, pitch, and negotiation with prospective distributors — from first contact through signed agreement
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• Structure commercial terms including minimum order quantities, pricing/margin structures, territory rights, marketing co-investment, and performance targets
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• Negotiate and finalize distribution agreements in partnership with legal counsel, protecting Fuego's brand standards, trademark, and long-term interests
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• Navigate market-specific considerations: import/export requirements, customs and duty structures, local regulatory or certification requirements
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• Support distribution planning as Fuego expands beyond footwear into apparel and accessories, ensuring partners can grow with the brand across categories over time
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What You Bring

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• 7+ years of experience in international sales, business development, or distributor management in footwear or apparel
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• Proven track record structuring and closing distribution/partnership agreements in Europe, Asia-Pacific, and/or Latin American markets
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• Deep understanding of wholesale/distribution economics — margin structures, MOQs, terms, exclusivity, and territory management
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• Strong commercial instincts paired with the discipline to protect brand positioning and long-term partner quality over short-term volume
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• Willingness and ability to travel internationally on a regular basis
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• Excellent written and verbal communication skills; additional language proficiency is a strong plus given target markets
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Nice to Have

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• Existing relationships with sneaker, streetwear, or lifestyle footwear distributors/retailers in Europe, Asia-Pacific, or Latin America
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• Experience launching a footwear or apparel brand into new international markets from scratch
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• Background working alongside a lean, founder-led team where you'll build process as you go
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