Director, Marketing, Elastomers & Primary Containment (E&PC)

Director, Marketing, Elastomers & Primary Containment (E&PC)

The Director, Marketing, Elastomers & Primary Containment (E&PC) is responsible for driving market awareness, demand generation, and commercial enablement for high-value containment and delivery solutions. Leads go-to-market strategy, product positioning, campaign development, and customer-facing messaging to support revenue growth and strategic account expansion across pharmaceutical and biotechnology markets. Ensures alignment between customer needs, regulatory considerations, and West's portfolio offering and innovation pipeline to strengthen competitive differentiation and support long-term growth. This role will partner cross-functionally with Market & Competitive Intelligence, Product Management, R&D, Technical SMEs, Sales, Technical Customer Service and Marketing Operations to translate a highly technical product portfolio and capabilities into clear customer value propositions.

Essential Duties and Responsibilities:

• Strategic Marketing Leadership
• Go-to-Market Strategy & Execution
• Product Positioning & Value Messaging
• Market & Competitive Intelligence Integration
• Product Launch & Lifecycle Marketing
• Demand Generation & Campaign Strategy
• Sales Enablement & Commercial Support
• Cross-Functional Collaboration
• Brand Stewardship & Technical Content Oversight

Education: Bachelor's Degree in Marketing, Business, Science, Engineering or related fields required. Master's Degree preferred.

Work Experience: Minimum 10 years of progressive marketing experience, with at least 5+ years in a leadership role, preferably within pharmaceutical, biotechnology, medical device, or other highly regulated B2B manufacturing environments. Demonstrated experience leading global go-to-market strategies for complex, technical product portfolios. Proven track record of developing and executing integrated marketing strategies that drive measurable revenue growth, margin expansion, and market share gains.

Preferred Knowledge, Skills and Abilities:

Knowledge of AI tools use for digital marketing, including the customer's search-find-buy journey, and impact to strategies for paid search SEO, etc. Experience marketing components, primary packaging, containment systems, drug delivery systems, or engineered solutions for injectable therapeutics. Experience supporting strategic accounts or top-tier pharmaceutical customers.

Travel Requirements: 20%: Up to 52 business days per year

Physical Requirements: Sedentary-Exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Additional Requirements: Able to speak in public, both internally (within the corporate environment) and externally (with customers or industry groups, or at relevant events) Clear and concise internal email communication a must

West is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status.