Vice President, Demand Generation (, MA, United States)

Helping careers take flight. Reshaping an industry. Enable your career to be Made on Duck Creek.

WHO WE ARE:

Duck Creek Technologies is the intelligent solutions provider defining the future of the property and casualty (P&C) and general insurance industry. We are the platform upon which modern insurance systems are built, enabling the industry to capitalize on the power of the cloud to run agile, intelligent, and evergreen operations. Our modern SaaS solutions help insurers set a new standard and revolutionize how consumers interact with insurance companies.

Authenticity, purpose, and transparency are core to Duck Creek, and we believe insurance should be there for individuals and businesses when, where, and how they need it most. Our market-leading solutions are available on a standalone basis or as a full suite, and all are available via Duck Creek OnDemand. With more than 1,000 successful implementations to date, Duck Creek removes the IT burden for insurers so they can focus on the business of insurance.

We have a flock of more than 1,800 employees across the globe and are proud to be a Flexible-First employer. We empower our employees with the choice to work from an office, from home, or on a hybrid schedule. Our flexible-first environment fosters productivity, inclusion, collaboration, and ensures a consistent employee experience regardless of location.

If working in a fast-paced, rapidly evolving company that is transforming one of the world’s oldest and largest industries sounds exciting, let us know.We are excited you are considering Duck Creek as a future employer and hope you decide to join “The Flock”!

To learn more about us, visit and follow us on our social channels for the latest information – LinkedIn and Twitter.

Senior Manager, Product Marketing

What You’ll Do

The Vice President, Growth Marketing (Demand Generation) oversees the strategic planning and execution of demand generation initiatives to drive revenue growth and market expansion for Duck Creek Technologies. This role is pivotal in leveraging marketing automation systems, CRM platforms, and data analytics to optimize lead generation processes and enhance customer engagement. The Vice President collaborates cross-functionally with key stakeholders to align demand generation efforts with product development cycles, sales priorities, and company objectives.

• Lead the development of comprehensive lead generation strategies, leveraging various channels and tactics to attract and capture high-quality leads aligned with Duck Creek's target audience and business objectives.
• Identify and evaluate new marketing technologies and tools with an emphasis on AI to enhance demand generation capabilities, overseeing the implementation and integration of these solutions into existing systems and processes.
• Continuously monitor and optimize demand generation campaigns based on performance metrics and insights, adjusting strategies and tactics as needed to maximize campaign effectiveness and ROI.
• Collaborate with cross-functional teams to map out the customer journey and identify key touchpoints for demand generation activities, ensuring a seamless and engaging experience for prospects and customers.
• Provide support and resources to the sales team to help them effectively engage and convert leads generated through demand generation efforts.
• Utilize data-driven approaches to segment and target key audience segments effectively, tailoring messaging and campaigns to address the specific needs and pain points of different customer personas.
• Stay informed about industry best practices, emerging trends, and new technologies in demand generation and marketing automation, continuously learning and adapting strategies to maintain a competitive edge.
• Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize and streamline demand generation processes.
• Implement and enhance marketing systems for efficient lead generation, scoring, and nurturing tailored to the unique needs of Duck Creek’s target audience.
• Analyze data insights to refine and improve demand generation programs continuously.
• Collaborate closely with sales, field marketing, partner marketing, product marketing, and other key stakeholders to ensure cohesive messaging and strategy across all customer touchpoints.
• Align demand generation efforts with sales priorities and establish strong communication channels between demand generation and sales teams to facilitate efficient lead handoff and conversion.
• Manage the BDR team to maintain a predictable pipeline and meet targets, while owning budget, resource allocation, and performance metrics.
• Perform all other duties and activities as required.

Required

• High School diploma or GED
• 10+ years of experience in B2B demand generation or growth marketing roles.
• Proven experience with marketing automation systems (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
• 7+ years of experience managing and leading teams, with a track record of driving results in fast-paced environments.

Preferred

• Bachelor's degree in Marketing, Business Administration, or related field.
• Experience in the software or technology industry.
• Experience in the insurance market is highly valued and will be considered a strong advantage.
• Certifications in marketing automation or CRM platforms.

Knowledge, Skills, Abilities & Behaviors

• Proficiency in marketing automation systems, CRM platforms, and data analytics tools.
• Strong strategic thinking and analytical skills to develop and execute targeted demand generation strategies.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
• Ability to manage and lead teams, driving results and fostering a culture of continuous improvement.
• Deep understanding of B2B demand generation best practices and industry trends.
• Proven track record of driving pipeline growth and revenue attainment through demand generation initiatives.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Results-driven mindset with a focus on achieving and exceeding defined metrics and objectives.
• Adaptability and resilience to thrive in a dynamic and fast-paced environment.
• Commitment to continuous learning and professional development in the field of demand generation and marketing technology.

Work Environment & Other Requirements

• Travel: 25%
• Work Authorization: Must be legally authorized to work in the country of the job location

WHAT WE STAND FOR:

Our global company celebrates & leverages the differences each employee brings to the table. Our success is a direct result of an inclusive culture where opportunities to learn from one another occur regardless of title, seniority, or background. This collaborative and team-oriented approach is at the core of how we operate and continuously improve our products, services, and systems. As such, Duck Creek is committed to providing equal opportunity to all employees and applicants – to recruit, hire, train, and reward employees for their individual abilities, achievements, and experience without regard to race, color, gender, religion, sexual orientation, age, national origin, disability, marital, military, or any other protected status.

We strive to be an example to the world of inclusion, diversity, and equity in all things – where employees are free to be their authentic selves in the workplace and in the communities in which we live. We believe in leading by example and are proud of the diversity of our team and our shared commitment to our Core Values: We Prioritize Respect; We Listen; We Care; We Add Value; and We Lead.

To learn more about our inclusive company culture, values, DE&I initiatives, and people, please visit:

Please let us know if you encounter accessibility barriers with our web content by sending an email to View email address on apply.placed-app.com.

Privacy Notice: By submitting your application, you acknowledge that Duck Creek Technologies may collect and process your personal data for recruitment purposes in accordance with our Privacy Notice and applicable data protection laws.

Duck CreekTechnologies does not accept, nor will we pay a fee for any hires resulting from unsolicited headhunter or agency resumes.

Actual compensation for this role is determined based on a variety of factors, including job-related skills, experience, qualifications, internal equity, and geographic location, where permitted by law.

• 204,100 – 291,500: Candidates living in the Boston, New York City–Newark, Los Angeles, San Francisco/Bay Area, Seattle, or Washington, DC metropolitan areas
• 194,500 – 277,800: Candidates living in Chicago, Dallas–Fort Worth, Houston, Minneapolis, or Philadelphia metropolitan areas, or in Colorado, Connecticut, Maryland, Rhode Island, or Vermont
• 184,800 – 264,000: Candidates living in Georgia, Michigan, North Carolina, New Hampshire, Oregon, or Wisconsin
• 163,700 – 255,800: For all other U.S. locations

This position is also eligible for annual bonus compensation, subject to plan terms and individual eligibility.

Final compensation will be determined based on the factors outlined above and in accordance with applicable law.

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