Head of Strategic Channels, North America

Overview Ready to build what's next with one of the world\'s most iconic brands? At Subway, we are focused on growing franchisee profitability, strengthening the brand, and creating long-term value. We move fast and think like owners, making decisions that matter and holding ourselves to a high standard. This is your chance to be part of what\'s next. About the Role The VP, North America Strategic Channels owns the Non-Traditional and Catering businesses for Subway North America. This role oversees a portfolio representing approximately 25% of NAM system sales, spanning more than 5,000 non-traditional restaurant locations (including Walmart, large entity partners, airports, and other venues) along with the Catering channel. This role drives same-store sales, net restaurant growth, franchisee profitability, and digital channel expansion within the portfolio. It serves as the primary relationship owner for Subway\'s most strategic entity partners (including Walmart, Compass, Love\'s, Pilot, Circle K, 7Eleven, HMS Host) and leads cross-functional execution across Operations, Marketing, Technology, Development, Legal, and Finance. This is a high-visibility, high-impact VP role focused on untapped growth vectors such as Grab and Go expansion, 3PD integration, catering digital launches, and airport development. The VP will lead with urgency, data, and a bias for action. Responsibilities Responsibilities include but are not limited to: Walmart Business Own the full Subway at Walmart P&L, including same-store sales, revenue performance, capture rate, and net unit count Lead the launch and scale of Walmart 3PD across all eligible locations, with a $13M annual revenue goal Drive Grab and Go program from test to national rollout, targeting 4,600+ Walmart locations and $382M+ annualized revenue opportunity Improve Walmart capture rate from 1.5% to 1.7%, representing $32M in incremental annual revenue Maintain and grow revenue per store from 80 to 81, protecting profitability and Subway\'s Walmart real estate position Serve as the primary executive relationship owner with Walmart real estate, operations, and commercial leadership Large Entity Partners Lead dedicated account management for Subway\'s top 10 strategic Non-Traditional partners including Love\'s, Pilot, Circle K, Compass, Aramark, Sodexo, 7Eleven, TA Operating, and others Drive entity partner comp sales to outperform system sales by at least 1 point, representing $5.3M incremental revenue Partner with internal Analytics to develop custom Annual Operating Plans and weekly performance dashboards by partner Negotiate and execute Development Agreements with strategic partners to secure long-term growth commitments Net Restaurant Growth Deliver 5+ new airport location commitments in 2026, including active RFP participation in major hub markets Secure a new Development Agreement with Love\'s Execute Walmart development incentive program to mitigate closures and stabilize unit count Partner with the Development team to identify, pitch, and onboard new non-traditional franchisees and entity partners For distressed and non-compliant restaurants, ensure Steritech audit results are reviewed, critical revenue failures escalated promptly, and brand protection actions coordinated with Development and Legal as required. Catering Lead the end-to-end launch of Catering in the Subway app and website, targeting June to July 2026 rollout with a $15M annual revenue goal Deliver ezCater POS integration to eliminate underreporting and ensure pricing consistency across channels, representing $3M in annual revenue Partner with the 3PD team to evaluate large order fulfillment solutions with DoorDash Build operational and training infrastructure to support franchisee readiness for Catering at scale across North America Cross Functional Leadership Serve as the executive business owner for all Non-Traditional and Catering technology requirements, including POS integrations, 3PD onboarding, and digital order experience improvements Partner with Field Operations to deploy Non-Traditional channel playbooks and drive execution consistency Collaborate with Marketing and Buntin to design and execute partner-specific marketing programs aligned with the national calendar Represent Non-Traditional and Catering in franchisee communications including regional meetings and NAASF/SFAC forums Build, lead, and develop a high-performing team across Non-Traditional and Catering, establishing bench strength and a performance-oriented culture Qualifications Bachelor\'s degree in Business Administration, Management, Marketing, or related field required. MBA or equivalent advanced degree preferred. 12+ years of progressive leadership experience in QSR, foodservice, or retail with direct P&L responsibility, including prior VP-level or equivalent executive experience Demonstrated success managing complex, multi-party enterprise partnerships at national scale Experience leading channel development, business development, or non-traditional growth in a franchise or licensed model Track record of driving same-store sales growth, launching new digital channels, and improving franchisee unit economics Strong commercial instincts with the ability to translate data into actionable strategies Executive presence to lead relationships at the C-suite level with partners such as Walmart and major operators Proven ability to build, develop, and inspire high-performing teams in a fast-moving, cross-functional environment Comfortable managing multiple priorities at scale with a bias for action and accountability What We Offer Insurance Plans (Medical/Dental/Vision/Life) 401k Competitive Bonus Mobility Allowance Tuition Reimbursement Company Holidays Employee Resource Groups Volunteering time Many More... Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions. The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V Subway uses technology-assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job-related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know. Job Details Pay Type: Salary Employment Indicator: Regular #J-18808-Ljbffr Franchise World Headquarters, LLC