Executive Director, Media Planning

Job Description

WHO WE ARE

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Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in Germany and the UK, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

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We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients’ TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients’ greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

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We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Citizens Bank, Ricola, Herschend Family Entertainment, Empower, Edible Arrangements and more.

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THE ROLE

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We're seeking an experienced Executive Client Director (Media) to join our team on a full-time freelance basis for an anticipated 4-6 month engagement, with the opportunity to transition into a permanent role.

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This role will initially focus on driving new business growth, helping Crossmedia identify, pursue, and win prospective client partnerships. You will serve as a strategic partner to Crossmedia's Leadership and Growth teams, helping drive agency growth through pitch leadership, and the creation of performance-focused media strategies that deliver measurable business outcomes.

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Working closely with senior agency leadership, you will play a critical role in shaping growth strategies, developing compelling pitches, leading client conversations, and translating complex business challenges into innovative media solutions.

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We're looking for a senior media leader with a proven track record of building and leading successful client relationships, teams, and agency growth initiatives. The ideal candidate understands how media investments drive measurable business outcomes and brings strategic experience across the full media ecosystem.

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• 15+ years of agency experience leading performance-focused media clients and teams.
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• Has successfully managed senior client relationships and served as a trusted strategic advisor.
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• Can translate complex business and marketing challenges into clear, actionable media strategies and solutions.
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• Has substantial new business experience and can help shape strategy, pitches, presentations, and executive-level client conversations.
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• Is a compelling storyteller and presenter who can communicate a strong point of view with confidence and credibility.
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• Has experience leading and developing sizable, cross-functional teams.
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• Is entrepreneurial, collaborative, and comfortable working in a lean, fast-moving environment.
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• Combines strategic leadership with a willingness to be hands-on, ensuring both strong direction and effective execution when needed.
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What You'll Do

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• Partner closely with Crossmedia's Leadership and Growth/New Business teams to evaluate and pursue new business opportunities.
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• Lead strategic development for agency pitches, RFP responses, and growth initiatives.
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• Develop audience, media, and measurement strategies aligned to prospective clients' business goals.
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• Serve as a senior strategic voice in prospect meetings, presentations, and business development conversations
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• Collaborate across Strategy, Investment, Analytics, and Client Leadership teams to develop integrated, performance-focused solutions.
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• Mentor and guide teams through the pitch process while fostering collaboration, accountability, and excellence
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This is a full-time freelance engagement that is benefits eligible and expected to last approximately 4-6 months, with the primary focus on supporting agency growth through new business development. There is potential for this role to transition into a permanent Executive Client Director position as business needs evolve.

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Preference is for candidates in the New York metropolitan area. Crossmedia operates in a hybrid work environment.

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CROSSMEDIA BENEFITS

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Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

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• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
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• Open PTO policy and paid sabbaticals at significant milestone anniversaries
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• Sponsored healthcare options and agency-wide physical & mental health support
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• 401(k) with company match, student loan relief program and financial counseling support
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• Generous paid parental leave policy
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• Life milestone recognition & support
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• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
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• Cell phone/tech reimbursement
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• Student Loan payment plan and tuition reimbursement
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• And burgers – lots and lots of burgers
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COMMITMENT TO DIVERSITY AND INCLUSION.

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Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.