Director of Sales- The Row at Assembly Row

Director of Sales- The Row at Assembly Row Job Category : Sales and Marketing Requisition Number : DIREC006027 Posted : November 3, 2026 Full-Time Locations Showing 1 location The Row Hotel at Assembly Row 360 Foley Street Somerville, MA 02145, USA Description The Row at Assembly Row, a Colwen Hotels property, is in search of a highly motivated, energetic, seasoned Director of Sales with local market experience. The Director of Sales is responsible for driving overall sales and marketing results across all segments, directing the property sales team and ensuring goals are achieved. In this role, you will be responsible for generating new business, and collaborating on strategies to increase occupancy and revenue. This position will be responsible for selling rooms only. To be successful in this role you will need a thorough understanding of market and industry trends, be a strategic thinker, and possess strong leadership and negotiation skills. Colwen Hotels is a hospitality group built on hard work, character, and authenticity. We cultivate ideas and empower individuals to bring forward- thinking concepts to life to enrich guest experiences. Staying ahead of the curve is what has made us who we are today, and we strive to keep our ideas fresh. We currently have 49 hotels in our portfolio operating across nine states. With our continued growth and project pipeline, we are able to provide our associates with exciting career advancement growth and opportunities. General Responsibilities: Direct, lead, coordinate and supervise sales team in all sales related activities Grow existing accounts and generate new business to exceed budget and maximize revenue and profits Maintain existing account relationships Formulate sales and marketing strategies for assigned hotel Collaborate with sales team, revenue management, and Hotel General Managers to maximize profitability of properties while maintain guest satisfaction Work closely with sales teams and Hotel General Managers at assigned hotels to assist in capturing group business in all segments including corporate transient business Train and support all sales associates and ensure performance in accordance with established hotel brand/Colwen sales standards Set sales strategies to achieve overall property goals for both rate and occupancy Create and execute annual marketing plan addressing sales strategy and budget goals Understand hotel operations including room types, meeting capacities, service and features and benefits of assigned properties Solid knowledge of market conditions and competitors, economic trends and supply and demand Proactive solicitation of new business to achieve region revenue goals Meet monthly revenue goals for both room and banquet sales Achieve your personal sales call h goals and advise team on meeting assigned goals Target accounts, markets or segments with proactive solicitation and account saturation Participate in local networking organizations, community, and industry events while representing Colwen Hotels in a professional manner Requirements: 1-2 years Hotel Director of Sales experience 4+ years proven sales record Catering sales experience in Social, Weddings and Corporate Events in an upscale hotel environment. Excellent verbal and written communication skills Excellent interpersonal and customer service skills Ability to communicate across all levels of the organization Proven ability to drive the sales process Strong leader of people Strategic thinker Proficient in Microsoft Office Suite or related software Familiar with common computer software programs, ability to learn new software programs We’ve got you covered: Benefits & Perks Medical Insurance with Company-Funded HRA Vision Insurance Flexible Spending Accounts Wide-Array of Supplemental Insurance Offerings Paid Time Off Programs Employee Assistance Program 401K Plan – Traditional & Roth Options with Employer Match Hotel Discount Travel Program for Associates & Family Exclusive Associate Discounts – Travel, Entertainment, & Retail Training and Development Programs Compensation: Salary Range: $120,000 - $140,000 Colwen Hotels is an equal opportunity employer. EOE M/F/D/V Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Colwen Hotels