Marketing Specialist

Job Description

Job Description

We are looking for a motivated and outgoing Marketing Specialist to participate in local marketing initiatives designed to introduce products and services to prospective customers. This position combines direct customer communication with hands-on promotional activities, helping connect individuals with relevant offerings through scheduled marketing programs.

The Marketing Specialist will interact with customers in person, present information about current promotions, and help generate interest in featured products and services. This role is suited for someone who enjoys working with the public, communicates confidently, and can adapt their approach to different customer needs and campaign objectives.

Key Responsibilities

• Participate in scheduled marketing promotions and customer outreach programs.

• Introduce prospective customers to products and services featured in current campaigns.

• Initiate conversations to identify customer interests and purchasing preferences.

• Present promotional offers and explain applicable product or service benefits.

• Provide accurate information about available packages, features, and participation requirements.

• Assist customers in understanding how featured offerings may address their needs.

• Conduct product presentations or demonstrations when applicable.

• Respond to customer questions regarding promotional terms and service options.

• Encourage customer participation in current marketing initiatives.

• Assist interested individuals with next steps in the purchasing or enrollment process.

• Maintain familiarity with assigned campaigns and featured product information.

• Adapt customer conversations based on individual questions and interests.

• Distribute approved promotional materials and informational resources.

• Help maintain an attractive and organized presentation of campaign materials.

• Support customer engagement during periods of increased promotional activity.

• Document basic customer interest and campaign interactions as required.

• Communicate customer reactions and frequently asked questions to team members.

• Assist with transitioning between scheduled marketing programs and featured offerings.

• Follow established company guidelines for promotional messaging and customer communication.

• Contribute to daily marketing and customer acquisition objectives.

Requirements

• Bachelor's degree or 1–2 years of experience in marketing, sales, communications, hospitality, customer service, or a related field.

• Strong verbal communication and interpersonal skills.

• Comfortable initiating conversations with prospective customers.

• Ability to explain promotional information in a clear and engaging manner.

• Strong listening skills and ability to understand individual customer interests.

• Professional and approachable communication style.

• Comfortable discussing products, services, and available offers.

• Ability to remain attentive and organized during active promotional periods.

• Self-motivated and dependable when completing assigned responsibilities.

• Willingness to learn about different products, services, and marketing programs.

• Ability to adapt communication based on customer questions and preferences.

• Comfortable working independently and as part of a team.

• Strong attention to detail when communicating promotional information.

• Previous experience in customer-facing marketing or promotional activities is helpful but not required.

Benefits

• Structured training on products, services, and promotional programs.

• Supportive and team-oriented work environment.

• Participation in a variety of local marketing initiatives.

• Regular team activities and company events.

• Established promotional materials and resources.

• Employee recognition programs.

• Professional environment centered on communication, customer engagement, and teamwork.

Miami, FL