Senior Manager, Genesis CRM

What You Will Do Manage and deliver CRM programs to drive vehicle demand and better customer engagement. Manage direct and email communications programs as well as the overall new vehicle marketing communications for owners, hand raisers and prospects. Oversee the digital CRM ecosystem and develop cross‑channel customer journeys. Provide business leadership and manage marketing agencies. Provide creative and directional support. Oversee CRM performance analytics and reporting. How You Will Make an Impact Lead owner, hand‑raiser, and prospect communications and engagement programs, including strategy, execution, reporting, and cross‑functional coordination with GMA, IT, and agencies. Oversee daily operations and development of new vehicle marketing programs, including email and direct mail campaigns. Manage multiple CRM agencies, providing strategic leadership to ensure aligned, on‑budget campaign delivery. Utilize emerging technologies and data to enhance customer engagement and operational efficiency. Develop customer engagement strategies supporting Genesis brand growth, demand generation, loyalty, and vehicle sales. Oversee digital ecosystem development to enable a 360‑degree customer view and seamless cross‑channel journeys. Design and evolve customer loyalty programs, including gifting, events, and owner community building to boost advocacy and NPS. Collaborate across internal teams and external partners to ensure program alignment and execution. Ensure compliance and accuracy across CRM and digital CX initiatives in partnership with legal, privacy, and incentives teams. Deliver campaign performance reports to leadership, marketing, sales, and regional stakeholders. Maintain executive presence, preparing and presenting strategic briefings. Manage and track budgets effectively. Lead team performance management and development. Exercise decision‑making authority and drive results with significant departmental impact. What You Will Bring To The Role Must have a high school diploma. Bachelor’s degree preferred. Master’s degree a plus. Eight or more years of relevant experience. Three or more years of managing a team. Three or more years of direct CRM experience. Automotive industry experience highly preferred. Agency and/or vendor experience, a plus. Advanced working knowledge of CRM‑related MarTech, data modelling, and customer segmentation. Ability to problem‑solve, make recommendations, and operate with an entrepreneurial spirit within a team. Ability to manage a high‑paced environment with multiple projects and agency personnel. Ability to develop strong interpersonal relationships at a variety of levels. Ability to work on multiple projects and set priorities. Strong written and oral communication skills, with ability to create executive level presentations. Benefits Compensation Range: $114,800 – $164,000 annual base salary. Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance). Holiday Pay – the company shuts down with pay between Christmas and New Years. Vacation and sick time off. Healthcare insurance (medical, dental, and vision). 401(k) company match. Additional 401(k) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution. Basic life insurance, short‑and‑long‑term disability. Mental health, wellbeing, and employee assistance program. Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits). Other Details Physical requirements: Normal office duties. Overnight travel required. Equal Opportunity Statement Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws. #J-18808-Ljbffr Genesis