Director of Marketing and Communications

Director of Marketing and Communication for Alumni and Community Engagement Job Summary Under the general direction of the Associate Vice President of Alumni and Community Engagement, and in collaboration with University Marketing and Communication, the Director of Marketing and Communication for Alumni and Community Engagement (ACE) is responsible for developing and executing strategic marketing and communications initiatives for Alumni Engagement, Annual Giving, and Special Events at San José State University. The incumbent leads the development of integrated, multi‑channel communication strategies designed to increase alumni participation, strengthen affinity, and support philanthropic goals. This includes creating targeted, audience‑centered messaging aligned with segmentation strategies and engagement objectives across Alumni Engagement and Annual Giving. The position plays the lead role in planning and executing marketing campaigns for alumni programs, signature events, and fundraising initiatives, including Day of Giving and annual appeals. The Director ensures consistent, high‑quality communications across digital and print platforms, while leveraging data and performance metrics to inform strategy and improve engagement outcomes. Key Responsibilities Completes the development, writing, editing, and distribution of the SJSU Alumni e‑newsletter Create and manage a wide range of communications, including email campaigns, print materials, social media content, digital graphics, and event collateral In partnership with the Senior Director of Alumni Relations supports the development and execution of Alumni Association membership campaigns designed to increase engagement, retention, and participation among alumni audiences Develop audience‑centered messaging tailored to key segments, including alumni, donors, and event participants Identify and produce compelling alumni stories that highlight impact, achievement, and connection to the university Working with the Senior Director of Alumni Relations, ensure consistency in tone, voice, branding, and accessibility standards across all communications Provides overall strategic direction and production for creative execution of content and messaging across multiple platforms, while working closely with all three units of the ACE department Plan and execute integrated marketing campaigns for alumni programs, events, and fundraising initiatives, including Day of Giving and annual appeals Collaborate with the Senior Director of Annual Giving and staff to support segmented and targeted campaigns that align with donor engagement and participation goals Develop and execute strategies that support audience growth, engagement, and philanthropic outcomes Ensure coordination and alignment of messaging across multiple channels and stakeholders Conceptualize and execute original visual assets, using digital graphics, infographics, and prints Develop, produce and implement marketing strategies for alumni events, including football‑related events, commencement‑related programming, alumni socials, and signature programs Support high‑profile events such as Spartans of Significance, Alumni Social, and tailgates through coordinated communications and promotional efforts Manage and optimize email marketing platforms, including audience segmentation, testing, and deployment Monitor and analyze key performance metrics, including email engagement, social media analytics, and event participation Knowledge, Skills & Abilities Working knowledge of, or the ability to develop proficiency in, the appropriate and ethical use of emerging technologies, including artificial intelligence (AI), in higher education and administrative contexts Ability to apply emerging technologies to support operational effectiveness, data‑informed decision‑making, and service delivery to students, faculty, and staff Demonstrated ability to support continuous improvement and organizational learning through the responsible application of technology within assigned areas of responsibility Ability to evaluate potential applications, promote responsible, ethical, and equitable use, and ensure alignment with institutional policies, regulatory requirements, and strategic priorities Strong writing, editing, and storytelling skills, with the ability to tailor messaging for diverse audiences Knowledge of marketing and communications principles, preferably in a higher education or nonprofit environment Ability to develop and execute integrated, multi‑channel marketing campaigns Strong project management and organizational skills with the ability to manage multiple priorities and deadlines Ability to analyze performance metrics and translate insights into actionable improvements Experience managing email marketing platforms and digital communications Ability to collaborate effectively across teams and with campus partners Strong interpersonal and customer service skills Attention to detail and commitment to quality and accuracy Proficiency in Microsoft Office and familiarity with marketing and content management systems Ability to handle sensitive and confidential information with discretion Flexibility to work evenings and weekends as needed Strong graphic design experience on different platforms Ability to communicate with constituents in a professional and respectful manner Required Qualifications Bachelor’s Degree from an accredited institution Three to five years of progressively responsible experience in marketing, communications or public affairs Preferred Qualifications Bachelor’s degree in communications, marketing, public relations or related field Experience in higher education, alumni relations, or advancement communications Experience writing and editing for multiple audiences and platforms Experience managing email marketing campaigns and social media channels Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) Experience with CRM systems and audience segmentation strategies Compensation Classification: Administrator II Anticipated Hiring Range: $8,084/month - $10,000/month CSU Salary Range: $5,053/month - $16,221/month The final hiring salary will be commensurate with experience. San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary. Application Procedure Click Apply Now to complete the SJSU Online Employment Application and attach the following documents: Resume Letter of Interest All applicants must apply within the specified application period: July 1, 2026 through July 19, 2026 . This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university. Equal Employment Statement San José State University is an equal opportunity employer. The university prohibits discrimination based on age, ancestry, caste, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, marital status, medical condition, military status, nationality, race, religion, religious creed, sex, sexual orientation, sex stereotype, and veteran status. This policy applies to all San José State University students, faculty, and staff, as well as university programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus). Reasonable accommodation is made for applicants with disabilities who self‑disclose. San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. #J-18808-Ljbffr