Paid Media Specialist

Job Description

Job Description

We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team.

JOB SUMMARY

You'll manage paid media strategy and execution across Meta, Google, TikTok, and other platforms for three ecommerce brands. This is hands-on work — you'll be in the accounts daily, optimizing campaigns, testing creative, and driving measurable revenue growth. You'll report to the Director of Ecommerce and Digital Marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Identify new channels and growth opportunities

• Plan, build, and optimize campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max), TikTok Ads, and LinkedIn Ads

• Manage six-figure monthly ad spend across multiple brands and platforms

• Own performance metrics: ROAS, CAC, contribution margin, incrementality

• Develop and test audience strategies, creative concepts, and landing page variations

• Build and maintain reporting dashboards; deliver actionable insights to leadership

• Collaborate with creative team on ad assets, messaging, and promotional campaigns

• Stay current on platform changes, betas, and best practices

• Identify new channels and growth opportunities

QUALIFICATIONS

• 3-5 years managing paid media for ecommerce or DTC brands

• Proven track record scaling campaigns profitably on Meta and Google

• Experience with TikTok Ads a plus; eager to learn new platforms

• Strong analytical skills — comfortable in GA4, Excel/Sheets, and BI tools

• Understanding of attribution challenges and how to navigate them

• Creative eye — you know what makes an ad stop the scroll

• Self-starter mentality; you don't wait to be told to optimize

• Clear communicator who can translate data into decisions

SKILLS

Full-funnel campaign planning

• ROAS & CAC optimization

• Incrementality testing

• Creative strategy & testing frameworks

• Landing page optimization

• Competitive analysis

• New channel evaluation & expansion

WORK ENVIRONMENT

• Fast-paced, results-driven — We're building a digital marketing operation from the ground up. You'll move quickly, test often, and own outcomes.

• Autonomy with accountability — No micromanagement. You'll have the freedom to run campaigns your way, with clear expectations on performance.

• Collaborative team — Work directly with leadership, creative, and ecommerce teams. Ideas get heard; good ones get implemented.

• Multi-brand exposure — Manage campaigns across three distinct brands with different audiences, products, and strategies. No two days are the same.

• Real budget, real impact — Six-figure monthly spend means your decisions matter. Wins are visible, and growth is measurable.

• Remote-friendly flexibility — Remote or hybrid from our Miami headquarters. We care about output, not office hours.

• Learning culture — Platforms change constantly. We invest in staying current and encourage experimentation.

PHYSCIAL DEMANDS

• Prolonged periods sitting at a desk and working on a computer

• Must be able to operate standard office equipment (computer, keyboard, mouse, phone)

• Ability to view and read information on a computer screen for extended periods.

World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
World Emblem is proud to be a drug free workplace. All applicants will undergo a criminal background check, pre-placement drug screen, and are in compliance with E-Verify