Product Marketing Manager

About Thrive Incubated by Frist Cressey Ventures and backed by CVS Health Ventures, 25M Health, Memorial Hermann Health System, Samsung Next and others, Thrive Mobile is the world's only wireless platform built for healthcare. Many Medicaid and Medicare beneficiaries struggle with unreliable wireless service, frequent number changes, and limited data, all of which disrupt access to care. We partner with health plans and state governments to distribute a mobile service that includes an embedded engagement layer on the device itself. This allows members to stay connected, stay covered, and access important benefits and healthcare services without friction. About the Role We are looking for a Product Marketing Manager (Member) who will own how our members experience Thrive — the content, the channels, the timing, and the measurable engagement that follows. This is a member‑facing role embedded in the Product team, reporting to the Head of Product. It is ideal for a lifecycle or product marketer with 3 to 5 years of experience who writes well, thinks in experiments, and is energized by serving people the rest of the market overlooks. This is not a pure content role. Beautiful copy that nobody reads is not the goal. The leverage in member‑facing content lives in channel choice (SMS vs. push vs. in‑app vs. email), segmentation (which members get which content based on plan, tenure, sponsor, and engagement state), sequencing and timing (first‑30‑days vs. dormant reactivation vs. completion nudge), and experimentation discipline (A/B testing, qual research, iteration loops). A content designer does the what . You will own the what, who, when, and how well . From your first 30 days, you will identify the 10 to 20 member pathways that matter most for Thrive — HEDIS gaps, condition‑specific clinical pathways, and key engagement loops — and from that point on you are accountable for moving conversion on those pathways week over week. You will run member‑facing launch readiness for new client programs, build a content system designed for reuse across states and clients, and turn Retell call sentiment, support tickets, and Amplitude behavior into content decisions that are tested rather than guessed. We will trade tenure for someone exceptional at the core craft who uses AI tools natively. If you are bullish on AI as a force multiplier, comfortable pulling your own cohorts in SQL or a BI tool, and curious enough to sit on member calls and read tickets to understand the person on the other end, this role gives you real ownership of a number that matters. Location New York NY — hybrid in‑office Tuesday–Thursday (West Village coworking space) Compensation $130,000–$160,000 base + performance bonus + meaningful equity + health, dental, and vision benefits What You'll Do Own the member content system Build the copy, pathways, and check‑in content that power the member experience — designed for reuse across states and clients from day one, not one‑off per program. Deliver a solid v1 of all RHTP basic content (starting with LA) and revamp premium content for in‑market programs. Write the strategic v1 yourself, and know when to brief a copywriter or contractor for production overflow. Run the engagement experimentation program Design and ship A/B tests, holdout groups, and cohort analyses on the highest‑leverage pathways. Maintain an always‑on testing cadence rather than one‑off experiments. Pull your own cohorts and validate hypotheses in Snowflake, Sigma, or Amplitude — you read charts critically and ask the second‑order question without waiting for an analyst. Close the loop: every test has a hypothesis, a success metric defined up front, and a documented result. Lead member‑facing launch readiness Own the member content, channels, sequencing, and first‑30‑days experience for new client programs. Build a repeatable member‑facing content + comms playbook so every new client launch gets the same rigor. Optimize lifecycle performance Improve reactivation, retention, and completion rates by segment for live programs. Own channel strategy (SMS, push, in‑app, email) and segmentation (plan, tenure, sponsor, engagement state) in partnership with Tech and Data. Ground content in member reality and healthcare evidence Synthesize Retell call sentiment, support tickets, and Amplitude behavior into content decisions. Run primary healthcare research — expert interviews with clinicians and care managers, reading clinical literature and guidelines — to decide which topics matter most for our population before deciding what to build. Produce member‑evidenced sponsor artifacts (≈20%) Member testimonials and stories, case studies built on program outcomes (HEDIS gaps, engagement lift, completion rates), outcome narratives for sponsor reviews, and "day in the life of a member" decks for sales enablement. About You Experience and skills 3–5 years in lifecycle / CRM marketing or product marketing — but we weight skills, potential, and AI‑native fluency over years. You have shipped lifecycle / engagement programs end‑to‑end — you owned the whole loop from segment → message → channel → measurement. You have run formal experimentation programs (A/B tests, holdout groups, iteration loops) and can describe what you learned, not just what you launched. You write well enough to draft a strong strategic v1 yourself — the bar is strategic writing and judgment, not pure content‑design craft. Self‑serve data proficiency — comfortable writing basic SQL or working in Sigma, Looker, or Mode to pull cohorts, check engagement metrics, and validate hypotheses. Comfortable doing primary healthcare research — expert interviews, reading guidelines, and identifying the most impactful topics for a specific population. Ideally has built for underserved or low‑digital‑literacy consumer populations (Medicaid / dual‑eligible, prepaid or underbanked fintech, immigrant‑serving services, or similar). Nice to have: healthcare experience (Medicare / Medicaid / DSNP / HEDIS), having worked alongside a clinical team, Spanish‑language fluency or shipped multilingual content programs. Ways of working Outcomes over output — you measure yourself by conversion and engagement lift, not content volume, and you define the success metric before you build. Ownership‑first — you treat pathway conversion as your number. You see it, you own it, you ship it. Bias to action in ambiguity — when scope is vague you build the smallest experiment that would prove or disprove the idea, then refine. Bullish on AI — you use LLMs daily for drafting, ideation, research synthesis, and prototyping, and can articulate where AI helps and where it doesn't. A genuine partner — you work alongside Product, Client Ops, and clinical leaders rather than in a silo. Traits we love Empathetic and curious about members — you will happily sit on Thrive Assistant calls, read tickets, and talk to care teams. Energized by learning a new customer deeply and a complex domain quickly. Member first, always — every content and channel decision gets filtered through the question: does this make a member's next interaction with us easier or harder? #J-18808-Ljbffr