Marketing Specialist

About Capital Machine Technologies

Capital Machine is a leading U.S. distributor of precision fabrication equipment, helping metal fabrication customers improve productivity and reduce downtime through technical expertise, Tier 1 OEM partnerships, and strong customer service.

Backed by private equity, Capital Machine is expanding geographically while growing its service, parts, robotic welding, and automation businesses.

To support this growth, Capital Machine is hiring a versatile Marketing Specialist to help build its marketing capabilities across brand, demand generation, content, events, and sales enablement.

Role Overview

This generalist role owns marketing initiatives from planning through execution, including brand and demand generation campaigns, the website, social media, trade shows, sales collateral, and reporting. The ideal candidate is a resourceful self-starter who can balance creative, analytical, and operational work in a fast-paced industrial B2B environment.

Key Responsibilities

Brand & Campaign Management

· Plan, own, and execute brand campaigns from concept to launch.

· Coordinate video, social, email, and event assets with agencies and internal stakeholders, producing content in-house when needed to keep campaigns on schedule.

· Maintain brand consistency across all channels, regions, and OEM partner co-marketing.

Parts & Service Demand Generation

· Build, test, and optimize multi-channel campaigns that increase service inquiries, preventative maintenance contracts, and parts revenue.

· Work with sales and service/parts teams to track campaign response, quote volume, and close rates.

· Execute the Quick-Hit Parts Revenue Plan in coordination with the internal team.

Content, Digital & Sales Enablement

· Create content across blog, case study, product, email, social, and video formats, and manage company social channels to engage fabrication and manufacturing audiences.

· Manage website updates and landing pages and support basic SEO best practices.

· Create and maintain sales collateral, presentations, and tools that help the sales team close business.

Events & Trade Shows

· Plan and manage trade shows, open houses, demo days, and customer events, including logistics, promotion, and follow-up campaigns.

· Coordinate with OEM partners on co-branded events and MDF/co-op programs.

Reporting, Budget & Optimization

· Use HubSpot to monitor campaign performance, engagement, lead conversion, MQLs, and handoff quality to Sales, Service, and Parts.

· Help manage marketing budget, vendors, and agency relationships.

· Recommend improvements to timing, messaging, and targeting based on performance data.

Qualifications

5–7+ years of B2B marketing experience across strategy, content, digital campaigns, events, and analytics; industrial, manufacturing, or distribution experience is strongly preferred.

Hands-on experience with paid digital, website or CMS management, social media, content calendars, creative assets, budgets, and multi-channel campaigns.

Strong writing and editing skills, with the ability to make technical/industrial topics clear and compelling.

Comfortable working cross-functionally with sales, service, OEM partners, vendors, and agencies.

Highly organized, detail-oriented, and deadline-driven; able to manage several priorities at once with minimal oversight.