CRM HTML Designer/Developer

Job Description: CRM HTML Designer/Developer Who We Are Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico.

JOB PURPOSE:

The CRM designer will own the end-to-end crafting of CRM retention messaging—from coding responsive, on-brand email templates to designing segmented, personalized journeys in our ESP/CDP. This role will lift opens, clicks, conversions, and retention by uniting beautiful design and copy, bulletproof HTML/CSS, and smart data activation.

KEY RESPONSIBILITIES:

Develop and deploy high-quality, responsive email campaigns that render cleanly across 50+ clients and devices (desktop, mobile, webmail). Design & hand-code table-based, inline-styled HTML/CSS emails; use mobile-first, fluid-hybrid techniques and media queries to ensure consistent rendering (Outlook, Gmail, Apple Mail). Test & QA at scale using Litmus. Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader team on cross QC. Personalize at scale with dynamic content and scripting (Liquid script in Zeta Marketing Platform); set up automations, triggers, and versioned content by audience or lifecycle stage. Visual Communication & UI/UX: Translate marketing briefs into intuitive, high-converting, on-brand visual hierarchies that guide the subscriber’s eye toward the primary Call to Action (CTA). Design Tool Mastery (Required): Proficiency in Figma, Adobe Creative Suite (Photoshop/Illustrator), or similar tools to create pixel-perfect mockups before moving to code. Collaborate across multiple departments. You’ll be working with product and personalization teams, legal, developers, CX, data science, etc. Maintain a modular design system (master templates, reusable components) to ensure brand consistency and speed production. Monitor performance & experiment design A/B tests (subject lines, CTA color/size/placement, layout structure); partner on reporting to inform next iterations and cross-channel orchestration (email/SMS/push). Use AI/GPT to draft copy for SMS, push notifications and email, including subject lines/pre-headers.

JOB REQUIREMENTS:

Required: Preferred:

SPONSORSHIP:

Applicants mustbe authorized towork for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visaat this time. Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr Upbound Group