Director of Marketing

Position Summary

The Director of Marketing for Chelsea Piers Connecticut is responsible for driving top-line revenue growth through the execution of a unified, strategic marketing approach across all business lines. This role leads day to day marketing strategy and execution across fitness, sports, camps, events, memberships, and partnerships, ensuring alignment with sales goals, business priorities, and overall performance targets.

This individual serves as the central point of accountability for all marketing in Connecticut and is responsible for marketing performance and results across the business. They own local marketing execution while working in close alignment with Sales, Sports, and Finance leadership. The Director of Marketing partners with Chelsea Piers New York to align on brand and broader initiatives, while ensuring the Connecticut business has the focus, speed, and support needed to drive results. This role directly oversees the Connecticut-based marketing team member and serves as a core member of the Connecticut executive leadership team.

Key Responsibilities

Revenue Growth and Strategic Marketing

• Execute a comprehensive, revenue-driven marketing strategy across all business lines
• Align marketing efforts with sales goals, sports programming priorities, and budget targets to drive measurable revenue impact, in close partnership with Sports, Sales, and Finance
• Assess the Connecticut marketing landscape and recommend how marketing should operate to best support the business
• Establish clear priorities, workflows, and timelines to drive execution and accountability
• Translate business priorities into campaigns that drive measurable results

Integrated Marketing Across the Connecticut Business

• Lead marketing execution across fitness, memberships, sports programs, camps, leagues, events, and partnerships
• Partner directly with the central New York marketing team, VP of Sports, and VP of Fitness to align brand, campaigns, programming, and demand with overall business priorities
• Ensure marketing efforts are aligned with programming, capacity, and business priorities across all verticals
• Ensure marketing efforts directly support participation, revenue, and overall business results
• Coordinate across departments to ensure consistent messaging and execution
• Partnerships and Sponsorships- Collaborate with Sales to ensure partners receive strong visibility and value

Brand and Demand Generation

• Execute brand strategy and ensure consistency across all channels and touchpoints
• Manage content, digital marketing, and campaign execution across Connecticut
• Oversee Connecticut digital user experience, including website content, landing pages, SEO/SEM strategy, and conversion optimization
• Work closely with the New York marketing team to support and execute Connecticut’s portion of paid media, CRM, and lifecycle marketing efforts
• Own all in-building marketing, including signage, digital screens, and on-site messaging to drive awareness and revenue
• Ensure strong positioning of Chelsea Piers Connecticut within the local market
• Develop and execute local community and partnership marketing strategies to stengthen brand awareness, drive engagement, and increase participation across Connecticut

Customer Growth and Retention

• Own the full marketing funnel across fitness, sports teams, leagues, classes, camps, events, parties, and all core business lines
• Partner with Sales, Sports, and Operations to drive acquisition, participation, and lifetime value
• Execute strategies to grow and retain customers across memberships, sports, camps, and leagues
• Use data and reporting to continuously optimize performance

Connecticut Execution and Platform Alignment

• Own day to day marketing execution for Chelsea Piers Connecticut
• Partner with Chelsea Piers New York to align on brand standards and key initiatives
• Leverage the broader platform where it adds value, while ensuring Connecticut priorities are met
• Provide feedback and insights from Connecticut to inform broader strategy

Team Leadership and Cross-Functional Alignment

• Directly oversee and develop the Connecticut-based marketing team member, ensuring clear priorities, accountability, and performance
• Work closely with Sales, Sports, and Finance to ensure coordinated execution
• Build a culture of collaboration, urgency, and results
• Ensure strong communication and follow through across all initiatives
• Manage Conecticut marketing budgets and allocate resources strategically to maximize performance and return on investment

Status: Full-Time, Exempt

Schedule: In-Person at Chelsea Piers in Stamford, CT

Compensation: $80,000 - $100,000 per year, depending on experience

Benefits

• Complimentary Chelsea Piers Connecticut Membership
• Programming discounts for you and your family
• Health, dental, and vision insurance
• 401(k) contribution and matching
• FSA Account, and other voluntary benefits options
• Paid vacation and sick time

Qualifications

• 7–10 years of marketing experience in sports, fitness, hospitality, or multi revenue environments
• Proven ability to execute marketing strategies that drive revenue and growth
• Experience working across multiple business lines and teams
• Strong expertise in digital marketing, CRM, and analytics
• Strong organizational and execution skills with attention to detail

This position is based at Chelsea Piers in Stamford, CT

Chelsea Piers is an Equal Opportunity Employer