Director Wellness Care Marketing and Patient Growth (Delray Beach)

Company Description Personal Physician Care (PPC) focuses on building long-term, trust-based relationships between patients and providers, taking time to understand each individual’s health history and needs. The team serves as a dedicated healthcare advocate, partnering with patients to manage ongoing health issues and navigate complex medical decisions. PPC emphasizes appropriate use of diagnostic testing, avoiding unnecessary treatments and prescriptions. Through education, guidance, and continuous support, the practice empowers patients to make informed lifestyle and wellness choices. Providers remain closely involved throughout each patient’s health journey, aiming to improve outcomes and overall quality of life.

Role Description The Director Wellness Care, Marketing and Patient Growth is a full-time, on-site role based in Delray Beach, FL. This position leads the development and execution of marketing strategies that promote PPC’s wellness services, increase patient engagement, and drive sustainable practice growth. Day-to-day responsibilities include designing and managing wellness-focused campaigns, analyzing patient growth metrics, and optimizing outreach channels such as digital platforms, community events, and referral networks. The director collaborates with clinical and administrative teams to align wellness programs with patient needs, enhance the patient experience, and ensure consistent messaging across all communications. The role also involves overseeing wellness education initiatives, supporting staff training on patient engagement best practices, and managing budgets related to marketing and growth activities.

Qualifications

• Strong Communication and presentation skills, including the ability to convey wellness and care messages clearly to patients, staff, and community partners.
• Demonstrated expertise in Health & Wellness and Wellness program development, with experience integrating preventive care and lifestyle education into patient outreach.
• Proficiency in Budgeting and resource planning to manage marketing and patient growth initiatives efficiently and cost-effectively.
• Experience in Training teams on patient engagement, wellness promotion, and consistent communication practices.
• Background in healthcare or medical practice marketing, preferably in primary care or wellness-focused settings.
• Ability to analyze data and patient trends to inform strategy, measure campaign effectiveness, and identify growth opportunities.
• Strong leadership and collaboration skills, with the ability to work cross-functionally and guide projects from concept to implementation.
• Bachelor’s degree in Marketing, Healthcare Administration, Public Health, Communications, or a related field; advanced degree is a plus.