Associate, Integrated Media Planning - Consumer Brand
$45kAdelphi Group
Agency: Omd
Job Function:
Media Job Subfunction:
Media Planning and Buying Job Description:
Overview
As an Associate, Integrated Media Planner, you'll support a major consumer brand in a highly regulated category as it navigates an evolving marketplace. This role offers exposure to audience strategy, consumer insights, and integrated media planning across a variety of channels. You’ll also have the opportunity to work with our proprietary AI tools. It's a great opportunity to build a strong foundation in media strategy while partnering with experienced planners and buyers on campaigns that drive business results.
Responsibilities
In this entry-level role, you'll develop an understanding of the media landscape across both traditional and digital channels, including out-of-home, point of purchase, podcasts, partnerships, digital media, and print. You'll support the planning team in the day-to-day execution and coordination of integrated media plans.
Key responsibilities include:
Partnering with strategy, investment, and cross-functional teams to support campaign planning and execution
Maintaining media trackers, reports, and planning documents
Gathering and organizing data to support media recommendations and presentationsUpdating media flowcharts, timelines, and campaign deliverables
Assisting with campaign coordination to ensure plans are executed accurately and on schedule
Supporting the development, measurement, and optimization of integrated media plans
Learning media planning best practices across channels and platforms
This role is ideal for someone who is detail-oriented, curious about media and marketing, and eager to learn in a collaborative team environment.
Qualifications
Bachelor's degree from an accredited four-year college or university0-1 year of professional experience, including relevant internships
Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word
Strong interest in media planning, advertising, and consumer behavior
Excellent organizational skills and attention to detail
Strong communication and collaboration skills
Ability to manage multiple projects and deadlines in a fast-paced environment
What You'll Bring
Passion: You bring energy, curiosity, and enthusiasm to your work. You're interested in culture, consumer trends, and understanding what motivates audiences.
Problem Solving: You approach challenges with a solutions-focused mindset, ask thoughtful questions, and know when to seek guidance from teammates and managers.
Curiosity for Data: You enjoy working with data and are eager to learn how insights inform media strategy, measure performance, and uncover new opportunities.
Relationship Building: You value teamwork and collaboration, building positive relationships with colleagues, partners, and clients while contributing to a shared goal.
Attention to Detail: You take pride in delivering accurate, organized work and understand the importance of maintaining quality across multiple projects and deliverables.
Growth Mindset: You're eager to learn, open to feedback, and motivated to build your skills in media planning and integrated marketing.
#LI-NR1
$45,000
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Vacancy posted 1 day ago
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