Brand Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. 

Why Join Us 

At LUXASIA, we believe there is beauty within every talent – that is you. 

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. 

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? 

#LI-RO1

Requirements

The Brand Manager plays a key role in driving the success of assigned brands within LUXASIA by developing and executing brand strategies, ensuring market competitiveness, and driving sales and profitability. This role collaborates closely with cross-functional teams and other stakeholders to enhance brand positioning, implement marketing initiatives, and optimize brand performance in line with business objectives. This position may or may not include direct people management responsibilities but will involve working with internal and external stakeholders to deliver key brand and business goals.

Main Roles and Responsibilities

Brand Strategy & Planning

• Work closely with the Business Manager to develop and execute brand strategies that align with category goals and overall business objectives.
• Analyze market trends, consumer insights, and sales data to refine positioning, promotional plans, and brand strategies.
• Assist in the preparation of annual business plans, including revenue targets, budget allocation, and key initiatives.
• Define and track brand performance KPIs to ensure brand growth and market competitiveness.

Brand Marketing & Execution

• Lead the development and implementation of brand campaigns, digital activations, and in-store promotions to drive awareness, conversion, and loyalty.
• Collaborate with marketing, retail, and sales teams to execute brand initiatives effectively across multiple channels.
• Ensure that all marketing materials and executions are in line with brand guidelines and LUXASIA’s standards.
• Partner with retail teams to enhance merchandising, visibility, and consumer engagement strategies

Commercial & Financial Management

• Assist the Business Manager in monitoring brand P&L, ensuring sustainable profitability and cost efficiency.
• Analyze sales performance and inventory levels, providing recommendations on pricing, promotions, and product assortment.
• Support forecasting and demand planning in collaboration with the supply chain and commercial teams.

Stakeholder & Principal Management

• Serve as the key point of contact for brand principals, ensuring alignment on brand positioning, strategy, and marketing plans.
• Work closely with distributors, retailers, and internal sales teams to optimize brand distribution and visibility.
• Maintain strong relationships with internal teams to streamline processes and ensure effective execution of brand activities.

Team Collaboration & Leadership

• Provide guidance and coordination across teams, ensuring that all brand-related initiatives are well-executed.
• May take on a people management role, depending on the brand structure, to oversee junior team members or coordinator.
• Foster a culture of innovation, collaboration, and excellence within the team.

Qualifications and Experience

• Minimum of 5 years of experience in brand management, marketing, or a related field within the retail, luxury beauty, or fragrance industry.
• Bachelor’s degree in Business, Marketing, or a related field.
• Strong knowledge of brand strategy, market research, and digital marketing trends
• Analytical mindset with the ability to translate data into actionable business strategies.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced, cross-functional environment and manage multiple projects effectively.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?  

If so, you are the one we are looking for. JOIN US and let’s grow together. 

Championing Diversity, Equity and Inclusion 

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law. 

To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.  

Recruitment Privacy Notice 

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.  

Note To Staffing Agencies 

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.