Market Development Manager

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac's residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac's PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).


In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac's existing distribution network to support end-market demand.


Territory Coverage: Mid-Atlantic U.S. states


Essential Duties and Responsibilities:

• Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers

• Plan and implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments

• Expand the customer base by identifying new partners and developing new customer opportunities

• Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management

• Build strong relationships with established key accounts and internal support teams to foster long-term business growth

• Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking

• Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives

• Provide market feedback and competitive intelligence to sales and business leadership

• Maintain consistent follow-up on opportunities to drive timely and effective closes

• Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support

Requirements:

Minimum Requirements:

• Bachelor's Degree in Business, Marketing, Engineering, or equivalent work experience
• 1+ years of experience in sales, marketing, customer service, or solar industry exposure
• Strong verbal and written communication skills with customer service orientation
• Basic proficiency with CRM systems and Microsoft Office Suite
• Willingness to travel 20-40% within assigned territory
• Valid driver's license and reliable transportation
• Ability to learn technical concepts and explain them to varied audiences

Preferred Qualifications

• Solar industry familiarity or demonstrated interest in renewable energy
• Previous B2B sales, business development, or account management experience
• Technical aptitude for understanding power electronics and electrical systems
• Experience with prospecting tools, lead generation, or sales automation platforms
• Bilingual capabilities (Spanish preferred in certain territories)

Knowledge, Skills and Abilities

• Customer-focused mindset with relationship-building capabilities
• Goal-oriented with ability to work independently and manage time effectively
• Adaptability and willingness to learn in a fast-paced, evolving industry
• Basic understanding of business-to-business sales processes
• Problem-solving skills and attention to detail
• Professional presentation and interpersonal skills

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Up to 75% travel and valid Driver's License required.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."