Social Media Specialist

Social Media SpecialistCohesity is a leader in AI-powered data security and management. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities. We've been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry.We're looking for a Social Media Specialist to build, scale, and lead Cohesity's Employee Advocacy Program. This isn't about maintaining the status quo. It's about creating a program that employees actually want to be part of, one that drives real awareness, builds individual credibility, and amplifies the Cohesity brand in ways that feel human and earned.You'll design the strategy, develop the enablement, run the trainings, dream up the contests, and write the content. You'll work across marketing, comms, HR, and sales to make advocacy a core part of how Cohesity shows up externally. And you'll keep finding new ways to grow participation, reward engagement, and raise the bar. This is a builder role with real ownership, real visibility, and room to make it your own.What You'll DoBuild & Scale the Employee Advocacy ProgramOwn the full lifecycle of Cohesity's employee advocacy program: strategy, platform management, content, enablement, and growthDevelop and execute a program roadmap that increases employee awareness, drives participation, and scales as the company growsCreate structured onboarding and ongoing trainings so employees understand why advocacy matters, how to do it well, and how to build their own professional presence on socialDesign creative contests, challenges, and recognition programs that make participation feel rewarding, not like another ask from corporateThink outside the standard playbook. Bring fresh ideas for how to engage employees across regions, functions, and levelsWrite posts employees genuinely want to share, content that leads with their perspective, not just the company'sPartner with PR, HR, employer branding, and sales to embed advocacy into key company moments and campaignsTrack program performance across shares, engagement, reach, and participation, and use that data to keep improvingSocial Media ContentCreate and schedule content for employees to share across LinkedIn, X, Instagram, and other relevant channelsWrite copy for employees to share with their networks that's on-brand, clear, and built for the platform it lives onSupport campaign development across product launches, events, and key company milestonesExperiment with formats, video, carousels, short-form, to find what employees want to shareStay current on platform changes, social trends, and what's working in B2B techAnalytics & OptimizationTrack and report on social performance, advocacy metrics, and content engagementTest posting times, formats, and messaging to improve reach and resultsBring recommendations that are grounded in data, not just gut feelingWhat We're Looking For2-4 years of experience in social media, content marketing, or employee advocacyProven ability to build or meaningfully grow a program, not just maintain oneStrong writing skills, you can adapt your voice by platform, audience, and contextReal familiarity with LinkedIn and other B2B-relevant social platformsExperience designing and running employee trainings, enablement sessions, or ambassador programs is a plusCreative instincts for contests, campaigns, and engagement programs that actually get people excitedHands-on experience with advocacy or social media management tools (Sociabble, Sprout Social, Hootsuite, or similar)Comfort with social analytics and a genuine interest in using data to improve your workCuriosity about AI tools and how to use them to work smarter, not just fasterInterest in, or experience with, the cybersecurity or enterprise tech space, you don't need to be an expert, but you should want to learnCollaborative by default, you work well across teams and help others feel confident showing up on socialBachelor's degree in Marketing, Communications, or a related field preferredDemonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.Must have English language proficiency (Can interact with a degree of fluency when speaking, reading, and writing in a professional and specialized setting).Pay Range: $95,400.00-$106,000.00The compensation noted above is based on an annualized hourly rate assuming normal full-time employment. Cohesity