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Senior Vice President - Product

Socket.dev

Reports to: Chief Executive Officer

This role requires a full-time onsite presence in Durham, NC

Please note: We are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.

Role Summary

IONNA is seeking a visionary Senior Vice President of Product to lead the Product and Software organization and define the products, capabilities, software investments, and customer experiences that grow utilization across the network. This executive owns the product roadmap, OEM digital experiences, loyalty and membership strategy, software investment priorities, and overall product performance.

As a member of the executive leadership team, this leader will translate driver needs, OEM partnerships, technology capabilities, and business priorities into experiences that make IONNA the preferred charging network for EV drivers. Success will be measured by utilization growth, customer adoption, retention, and customer experience outcomes, not simply by feature delivery.

Mission

Drive utilization growth by delivering the industry's most seamless, reliable, and rewarding EV charging experience.

Key Performance Indicators

  • Network utilization growth
  • Growth in active and repeat drivers.
  • Charging success and customer experience outcomes.

Key Responsibilities

Product Vision & Strategy

  • Develop and maintain a multi-year product roadmap aligned with company objectives.
  • Identify opportunities to increase utilization, customer loyalty, and competitive differentiation.
  • Ensure product investments create measurable customer and business value.

Customer Experience Leadership

  • Own the end-to-end digital and onsite product experience for IONNA drivers.
  • Identify and prioritize opportunities to reduce friction and improve the charging experience.
  • Ensure product investment decisions improve driver experiences, engagement, and charging success.

Utilization, Engagement & Loyalty

  • Define the roadmap for loyalty, rewards, offers, and customer engagement capabilities.
  • Partner with the Growth team to accelerate driver acquisition, retention, and repeat charging behavior.
  • Leverage experimentation, analytics, and customer insights to improve product performance.

OEM & Digital Ecosystem Strategy

  • Lead product strategy for OEM integrations and connected vehicle experiences.
  • Drive roadmap development for in-vehicle charger discovery, navigation integrations & loyalty integrations.
  • Partner with OEM investors and customers to deliver differentiated experiences for their drivers.

Product Leadership & Governance

  • Own product prioritization and roadmap governance.
  • Establish a disciplined, metrics-driven product management organization.
  • Leverage customer feedback, behavioral data, and market intelligence to inform product decisions.

Organizational Leadership

  • Build, scale, and lead a world-class product and software organization.
  • Establish best practices for product management, discovery, prioritization, measurement, and software delivery.
  • Foster a culture of accountability, innovation, ownership, and customer obsession.

Qualifications

Required

  • BS degree in a relevant field with a minimum of15 years of progressive product leadership experience.
  • Proven success leading consumer-facing digital products at scale.
  • Demonstrated ownership of product strategy and measurable business outcomes.
  • Experience driving customer engagement, retention, loyalty, or marketplace utilization.
  • Strong analytical, strategic, and operational leadership capabilities.
  • Exceptional executive communication and stakeholder management skills.
  • Experience leading and developing high-performing product and/or software teams.

Preferred

  • Experience in EV charging, automotive, mobility, travel, retail, payments, loyalty, marketplace, fintech, subscription, or consumer technology industries.
  • Experience leading both Product Management and Software Engineering organizations.
  • Experience scaling customer-facing software platforms from early stage through high-growth environments.
  • Experience leading customer-facing digital and loyalty platforms.

Ideal Candidate Profile

The ideal candidate is a senior product executive who has successfully built and scaled digital products that drive engagement, loyalty, retention, and utilization. They combine strong customer empathy with rigorous business discipline, understand how to lead software development teams, and know how to translate strategy into measurable results.

They obsess over the driver experience, operate with an ownership mindset, use data to drive decisions, move with urgency, simplify complexity, build strong cross-functional partnerships, and focus on outcomes over outputs.

Relevant backgrounds may include leading consumer, mobility, marketplace, loyalty, payments, travel, retail, automotive, EV charging, or technology businesses.

Success in This Role Looks Like

  • IONNA has a clear, aligned, multi-year product and software roadmap tied to company objectives.
  • Major product investments measurably increase utilization, driver engagement, retention, and charging frequency.
  • The end-to-end driver experience becomes simpler, more reliable, and more differentiated.
  • OEM integrations and connected vehicle experiences create meaningful value for automaker partners and their drivers.
  • Product and software teams operate with disciplined prioritization, clear accountability, strong talent, and measurable outcomes.
  • Cross-functional leaders have clarity on ownership, tradeoffs, sequencing, and expected business impact.

About IONNA

IONNA is building the nation's premier EV charging network, backed by the world's leading automakers. IONNA's mission is to make EV charging and EV road trips effortless through world-class charging infrastructure, exceptional customer experiences, and deep integration with OEM partners.

IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs and comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications, and specific work location.

We are committed to an inclusive and diverse team. IONNA is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

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