Brand Manager

Brand Manager – Thinx, North America Join the team behind iconic brands like Huggies, Kleenex, Cottonelle, Scott, Kotex, and others. The Brand Manager will build and manage the Thinx brand portfolio, driving sustainable, organic growth through deep consumer insight, clear positioning, and strong innovation and marketing plans that enhance sales, profit, share, and brand equity. Responsibilities Develop and execute the Thinx brand strategy to drive awareness, loyalty, and profitable growth, ensuring consistent brand expression across all consumer touchpoints. Define, track, and act on key brand health and performance metrics, including market share, penetration, and consumer loyalty. Lead market analysis, competitive benchmarking, and consumer research in partnership with insights teams to identify trends and growth opportunities. Translate consumer insights into clear brand claims, strong positioning, and product and innovation priorities. Manage the local product portfolio, including innovation, pricing, and packaging, and lead integrated go‑to‑market planning for new product launches. Partner closely with Trade Marketing and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail and DTC channels. Track and manage brand financial performance, identifying opportunities to improve profitability through pricing, portfolio, or efficiency initiatives. Collaborate cross‑functionally with Supply Chain, Finance, Sales Operations, and regional teams to ensure seamless execution and market readiness. Manage external agency partners, including Shopify and Publicis Sapient, to deliver strong DTC and brand outcomes. Required Qualifications 7+ years of prior marketing experience in brand management or closely related roles. Bachelor’s degree in Marketing, Business, or a related field. Strong understanding of all P&L management levers, with a proven track record of delivering business results and driving brand growth in a competitive environment. Strong communication, presentation, and influencing skills, with the ability to clearly articulate ideas in English. Strong analytical, problem‑solving, decision‑making, influencing, and storytelling/communication skills. Entrepreneurial, can‑do mindset with the ability to break down growth barriers, keep projects on track, and perform effectively in changing circumstances. Collaborative working style with the ability to bring diverse teams together, challenge the status quo, take initiative, and move ideas forward. Preferred Qualifications MBA or advanced degree. Experience with DTC‑native or highly eCommerce‑driven brands. Hands‑on experience with Shopify and managing external partners for DTC website/platform operations. Familiarity with Conversion Rate Optimization (CRO), A/B testing, and user journey mapping. Experience driving brand performance within eCommerce and/or DTC business models, including collaboration with digital, performance marketing, CX, or site merchandising teams. Exposure to demand, volume, or digital channel forecasting, or Integrated Business Planning / S&OP processes. Led by Purpose. Driven by You. Benefits Kimberly-Clark offers a comprehensive benefits suite, including 401(k) and Profit Sharing, eligibility for a target bonus, and a flexible work model that blends remote work with intentional in‑person collaboration to maintain a healthy work‑life balance. Salary Range $140,320 – $173,360 USD (US locations only) Location Primary: Chicago Commercial Center; Additional: Other locations may be considered. Employment Type Full time, regular, employee – 40 hours per week. EEO Statement Kimberly-Clark is a committed equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. Adult veterans and members of the Reserve and Guard are highly encouraged to apply. Legal Notice The statements above are intended to describe the general nature and level of work performed by employees in this classification. They are not an exhaustive list of all duties, responsibilities, or skills required for this position. Recruiting Information Applications are reviewed by a recruiting team. For more detailed information about relocation support and mobility policies, please consult the company website. Company Overview Kimberly-Clark is a trusted brand provider in 175+ countries, focused on sustainable practices, community building, and long‑term business success. #J-18808-Ljbffr Kimberly-Clark Corporation