Business Development Manager

Business Development Manager

The Business Development Manager (BDM) is responsible for driving sales growth, brand development, and market execution for Legacy Fine Wines & Spirits throughout an assigned California territory. As a dedicated overlay sales professional, the BDM partners with the Classic Wines & Spirits sales organization to accelerate growth for legacy's portfolio of premium wine and luxury spirits. The role combines strategic planning, supplier partnership, customer engagement, education, and execution to deliver measurable results.

Business Development Manager are responsible for achieving territory revenue, gross profit, distribution, and supplier objectives while serving as trusted advisors to both customers and supplier partners.

Essential Duties:

Business Development:

• Achieve annual sales and gross profit objectives
• Develop and execute territory business plans
• Identify new distribution opportunities and expand market share
• Drive growth in premium wine, luxury spirits and key strategic brands.

Supplier Partnership:

• Conduct joint market visits and supplier ride-along
• Develop annual business plans and execute quarterly business reviews
• Provide competitive market intelligence and sales insights

Sales Execution:

• Partner with the Classic Wines & Spirits sales organization on customer call
• Execute supplier programs, promotions, and strategic initiatives
• Conduct product education, staff training, and customer tasting.
• Secure new placements and increase distribution

Territory Management:

• Maintain a disciplined call schedule and in-person visits
• Forecast monthly and quarterly sales performance
• Analyze sales trends and identify growth opportunities
• Track KPIs and communicate results to leadership

Job Requirements:

Education/Experience:

• Bachelor's degree or equivalent industry experience
• Minimum 5 years of beverage alcohol sale experience
• Strong knowledge of premium wine and luxury spirits
• Excellent communication, presentation, and negotiation skills
• Valid driver's license with the ability to travel extensively through the assigned territory

Preferred:

• Existing relationships within California's premium on-premises and off-premises channels.
• WSET, Certified Specialist of Wine (CSW), Certified Specialist of Spirits (CSS), Court of Master Sommeliers, or similar industry certifications
• Experience conducting supplier business reviews of sales planning

Physical Requirements:

• Frequent forward reach
• Frequent walking/sitting
• Sit for an extensive period of time / driving to accounts and team meetings
• Lift up to 50 pounds
• Perform data entry tasks using standard computer equipment and cell phone
• Use hands to grasp, feel, move, reach or assemble
• Expressing ideas/instructions through spoken words (accurately, loudly)

Work Environment:

• High noise level
• Indoor climate

Personal Protective Equipment Required:

• Side shield safety glasses, safety vest, head/ear protection and proper footwear when in production facility

What We Offer:

At Bronco Wine Company, we understand that our success is driven by our talented, committed workforce. We value the contributions each employee makes to our achievements, and our aim is to offer a comprehensive benefits program that is competitive, helping us attract and retain top talent. Our Benefits are crafted to support the needs of our employees and their families, ensuring the package is simple to understand, easy to access, and affordable for all.

• Medical
• Dental
• Vision
• Life and AD&D
• Voluntary life and AD&D
• Group Short-Term Disability
• Group Long-Term Disability
• Voluntary Critical Illness
• Voluntary Accident & Injury
• Flexible Spending Accounts
• Employee Assistance Program
• 401K
• Paid time off

EEO Statement: Bronco Wine Company is dedicated to fostering a diverse and inclusive workplace and takes pride in being an equal opportunity employer. All qualified candidates will be considered for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, genetic information, or any other characteristic safeguarded by law.

We are committed to cultivating an environment where every individual feels valued, respected, and empowered to reach their full potential.

Reasonable Accommodations: We will provide reasonable accommodation to assist individuals with disabilities in performing essential job functions. If you wish to apply for a position at Bronco Wine Company and require special assistance during the application process, or if you believe you do not meet the necessary qualifications for a posted position due to a protected disability and would like to discuss potential accommodations, please reach out to our Human Resources at View email address on click.appcast.io for further assistance or guidance.

Recruitment Agencies: Bronco Wine Company does not accept unsolicited agency resumes. Bronco Wine Company is not responsible for any fees related to unsolicited resumes.