Category Manager

Role Description

At Extend, your work will have a direct and visible impact. As a GTM Strategy & Program Manager you'll own the go-to-market strategy, influence the product roadmap, and be an expert for your assigned portfolio of verticals - spanning Extend’s Product Protection & Shipping Protection products. You'll be part of a highly impactful, cross-functional team that contributes to innovative solutions and delivers exceptional protection products that set new industry standards.

What You'll Do

• Vertical Expertise & Pod Leadership
  • Run Pod leadership for your verticals - synthesizing call learnings, merchant feedback, and market research into a continuously updated GTM Playbook for Extend’s Revenue teams.
  • Show deep command of Extend's product fit for your vertical across Product & Shipping Protection.
• GTM Strategy & Category Growth
  • Drive top- and bottom-line growth for your verticals and define the product strategy for your verticals.
  • Define, execute, and present GTM strategy for your portfolio, ensuring it aligns with merchant, consumer, and Extend needs while outperforming competitors.
  • Surface category growth and expansion opportunities, including preparing strategic angles for new and adjacent verticals.
  • Act as strategic advisor on key accounts, key deals, and merchant growth.
  • Execute strategic cost-saving decisions using Extend’s new claim intake AI agent.
• Product Development
  • Identify opportunities from competitive research, Pod learnings, and win/loss patterns, and turn them into product features.
  • Contribute to a multi-year warrantable product roadmap and fold new feature enablement into the GTM Playbook.
  • Regularly review your portfolio to maintain best-in-class coverage and pricing through ongoing industry and category analysis.
  • Design custom solutions for major retail partners like Peloton, Sonos, Oura Ring, Ashley Furniture, and more.

Qualifications

• 5+ years in retail category management, product strategy, or similar analytical, cross-functional roles in e-commerce or fast-paced tech environments.
• Demonstrated product or initiative ownership from idea through launch and enablement.
• A strong ability to research, synthesize information, and present actionable insights to leadership.
• Advanced proficiency in AI tools & Excel (data modeling, financial analysis, forecasting).
• Proven experience leading cross-functional projects and presenting findings to leadership teams.
• Comfort operating with day-to-day deal/pricing support and autonomy over strategy and roadmap decisions.
• Detail-oriented mindset with a knack for process improvement and innovation.
• Self-starter who thrives on high-stakes decision-making and taking initiative.
• Strong prioritization skills to handle multiple projects amid shifting priorities.

Requirements

• Experience using BI tools to inform strategy and optimization grounded in data.
• Familiarity with or strong interest in leveraging AI/agentic tools for workflow automation.
• Exposure to underwriting/actuarial concepts (frequency, severity, loss ratio), analyzing insurance risk, and retail pricing strategies.

Expected Pay Range

$125,000 - $140,000 per year salaried*

*The target base salary range for this position is listed above. Individual salaries are determined based on a number of factors including, but not limited to, job-related knowledge, skills and experience.

Extend does not provide immigration-related sponsorship for this role.

Benefits

• Working with a great team from diverse backgrounds in a collaborative and supportive environment.
• Competitive salary based on experience, with full medical and dental & vision benefits.
• Stock in an early-stage startup growing quickly.
• Generous, flexible paid time off policy.
• 401(k) with Financial Guidance from Morgan Stanley.