Marketing and Brand Manager

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Job TITLE: Marketing and Brand Manager

Status: Full time - Hybrid

Reports to: CEO

What we're looking for: A motivated individual who wants to play a significant role in our expansion in the Madison and Milwaukee regions.

JOB SUMMARY: The Marketing Manager is a collaborative, mission-focused, and results-driven brand ambassador. This position is responsible for executing the organization's marketing and communications strategy.

Key objectives of the position: Increase brand awareness and turning that awareness into calls for action, and generate leads though through all marketing methods that are part of the marketing strategy.

ESSENTIAL FUNCTIONS:

• Ensure consistent Fearing's brand standards in all aspects of the organization.
• Manage social, digital and traditional media. Track, measure and report analytics.
• Develop collateral material, e-newsletters, blog articles, event materials, video, and presentations.
• Interview customers for the purpose of obtaining testimonials and then using them in our marketing efforts.
• Maintain the organization's website to keep it fresh and engaging.
• Generate media alerts and press releases and maintain relationships with media partners.
• Maintain and adhere to annual marketing budget.
• Maintain files and archives of collateral, marketing materials, photos and videos of Fearing's projects and events.
• Collaborate with the sales team to plan, promote, and support networking events.
• Other duties as appointed from time to time.

The Ideal Candidate will possess:

• Four to six years of related experience in marketing and strategic communications.
• Skilled at SEO and SEM implementation and maintenance, especially Google AdWords' campaigns and maximizing organic search awareness of Fearing's and its services.
• 1 year experience in adapting AI into the marketing to maximize effectiveness.
• One year of experience using WordPress for creating, updating, and maintaining websites on its platform.
• Two years of experience with managing ad campaigns and organic posts on Facebook, LinkedIn, YouTube and Twitter.
• Experience/understanding of the following or similar programs: Adobe, and Mailchimp.
• The necessary skills to create inhouse videos for marketing campaigns and training videos.
• Self-starter, able to perform and complete tasks independently. Be willing to learn new skills and motivated for continual improvement.
• Excellent writing skills, with experience creating materials such as annual reports, brochures, e-newsletters and appeals. Graphic design experience preferred.
• Excellent oral communication skills in one-on-one, small group and large group settings.
• Outstanding organizational skills and attention to detail; ability to manage multiple projects, meet frequent and/or demanding deadlines and be self-disciplined about work prioritization and time management.
• Demonstrate creative thinking skills.
• Valid driver's license and ability to travel often in the assigned territory.
• Associate degree in marketing at a minimum is required.
• Able to pass a background check and drug test.

COMPENSATION AND Benefits:

• Base salary based on experience.
• Paid Vacation
• Paid Holidays
• Paid Sick/Personal Days
• Health and Dental Insurance available
• 401k plan with company match available
• Flexible Spending Account (FSA) Available
• Accident Insurance Available
• Cancer Insurance Available
• Annual company provided stipend to spend towards employee designated charity.
• Free Chaplaincy services

If you are a creative thinker with a passion for marketing, we would love to hear from you. Please submit your resume and portfolio showcasing your previous work.

OTHER:

This is an abbreviated that covers a general overview of the position.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Overtime

Ability to Relocate:

• Madison, WI 53714: Relocate before starting work (Required)

Work Location: Hybrid remote in Madison, WI 53714