Marketing Manager

Role Description

Working collaboratively with HomeServices Relocation’s management team and staff members, this position is responsible for the design, development, execution and maintenance of marketing functions for HomeServices Relocation (HSR), including website design and maintenance, advertising, direct marketing, branding, media outreach, public relations, digital media, proposal management, presentation and sales support.

Job Duties and Responsibilities

• Engage key stakeholders at both the corporate and divisional level to drive advertising, marketing and branding efforts (30%):
  • Design, develop and maintain marketing and promotional materials including annual advertising campaign, sales kit, flyers, videos, etc. Ensure consistent branding across the enterprise.
  • Create direct marketing programs for Affinity products and maintain materials and websites.
  • Produce and distribute quarterly newsletters and maintain client and prospect contact lists.
  • Develop opportunities for extended email outreach.
  • Maintain online search advertising campaigns.
• Work with sales and executive management to support sales activities (30%):
  • Collaborate and support sales opportunities with industry thought leadership materials.
  • Handle all aspects of Requests for Proposal (RFP) process.
  • Create and maintain RFP database.
  • In collaboration with sales staff, prepare sales presentations.
• Collaborate with team members, IT personnel and third-party online support to create and refine the company’s digital presence (25%):
  • Maintain currency of company website, including SEO and analytics.
  • Engage team members to ensure timely and relevant website content, including news page, home page, press release section, etc.
  • Develop and maintain social media programs to include social dashboard planning and management. Responsible for company SharePoint Newsfeeds, LinkedIn and Facebook pages, and content development.
  • Maintain and update online business listings.
• Manage and support media outreach and public relations efforts (15%):
  • Maintain relationships with local and national industry organizations.
  • Manage and submit annual speaker proposals for HR industry presentations.
  • Assist with the planning & management of HSR’s annual conference (travel required).
  • Attend quarterly HomeServices of America Relocation Director meetings.
  • Collaborate with team members to prepare presentations for conferences, webinars, etc.
  • Create and distribute press releases.
• Perform any additional responsibilities as requested or assigned:
  • In collaboration with HSR’s management team, assist with the development and maintenance of HSR’s monthly “Relo Rally” presentation.

Performance Expectations

• Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
• Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
• Establish and maintain positive and productive work relationships with all staff, customers and business partners.
• Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities.
• Take personal initiative for technical and professional development.
• Follow company policies and procedures and the Code of Business Conduct, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

Qualifications

• Education: Bachelor’s degree in marketing, communications or related field or equivalent work experience and knowledge.
• Experience: Minimum 5 years of marketing and/or graphic design experience; Relocation and Real Estate experience preferred.
• Knowledge and Skills:
  • Professionalism in written and verbal communication is essential.
  • Demonstrated ability to manage multiple deadlines proactively.
  • Strong familiarity with social media tools and sites, including, but not limited to; LinkedIn, Facebook, YouTube, Vimeo.
  • Excellent computer skills – MS Office, Adobe Creative Suite, Canva, WordPress, Wix CMS, HTML, SEO, Google Analytics, Google Search Ads, Constant Contact or similar.
  • Familiarity with Customer Relationship Management (CRM) systems a plus.
• Other: Some travel may be required.
• Location: This position is open to remote work hiring within AZ, CO, KY, MN, MS, NC, PA or TX, or if the candidate is local to the Eden Prairie, Minnesota home office, will be on-site at this location with work from home flexibility.
• Wage: $87,000 - $118,000 annually; actual wage is based upon education and experience. Potential for annual discretionary bonus.

Benefits

• Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP).

Equal Opportunity Employer