Director, CX

Overview The Director, CX (Customer Experience) defines team direction and ensures all initiatives and work efforts are tied to clients’ needs and strategic drivers. You will provide functional management for Insights and Strategy and collaborate on a cross‑functional capability leadership team. Ensure every brand plan is built on insights and develop an impactful strategy to deliver desired goals. You will set the course and optimize the processes necessary to deliver our POP product effectively on assigned brands. Responsibilities Knowledge See bigger picture regarding their client’s organization and the agency Knowledge Rx Brand’s Lifecycle Management (pre‑launch, launch, growth, maturity, LOE) and how to evolve brand efforts Understanding of qualitative and quantitative business information used by clients in their daily activities Experienced in Rx media planning and buying processes, theories, approaches and campaign analytics In‑depth understanding of the HCP and DTC omni‑channel landscape Deep comprehension of media research platforms and resources Strategy & Insights Determine insights and craft strategy while collaborating with team leaders Coach and work with this leadership team, ensuring that brand strategy is followed throughout the planning process Ensure consistent communication of client vision and the vision for all marketing programs for client’s business Adaptable to the changing needs of the departments and marketplace Improve processes and efficiencies Build partnerships across our teams and external agencies Create agency POVs on new marketplace trends, industry insights and strategic media thinking Contribute to business development efforts Lead Others Coach to ensure appropriate resource management and participation across all departments Provide expertise with other capabilities on best practices of media strategy Deliver constructive, actionable feedback and support professional development of members of other capabilities interested in a focus in strategy Client Relationship Seen as a trusted expert by clients Be a primary strategic lead on your brand or portfolio of brands Know when to integrate PHM products and services to solve client goals or challenges Qualifications 10+ years media advertising experience Pharmaceutical industry preferred – additional Consumer Health, CPG experience a plus BA/BS in Marketing, Advertising or Communications Storytelling skills with a commitment to work on this craft that requires creativity and vision Knowledge of media systems, tools and resources (Mintel, Informa, Kantar, MRI/MARS, etc.) Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation USD $106,780.00 – USD $153,405.00 per annum. EEO Statement All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicis Groupe Holdings B.V