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Integrated Marketing Lead

Jones Day

The Integrated Marketing Lead will serve as a hands-on contributor responsible for executing a wide range of marketing initiatives across content, events, digital marketing, communications, research, and project management. This role is designed for a highly organized, action-oriented professional who thrives in a fast-paced environment and can independently manage multiple priorities while maintaining a high standard of quality and responsiveness. The ideal candidate is a self-starter who can shift between strategy and execution, produce a large volume of work, and consistently move projects forward with limited supervision. Responsibilities Content & Communications Draft and edit email campaigns, newsletters, invitations, and sales materials for a high-net-worth and executive audience Create and maintain presentation decks, including materials presented directly to executive leadership and clients Coordinate social media content calendars Write website content and landing page updates Support executive communications and thought leadership efforts Maintain consistency with Vault's brand voice and positioning across all materials, calibrated to a sophisticated, affluent audience Event & Hospitality Marketing Coordinate marketing support for client events, conferences, dinners, and sponsorships - including both high-volume, lead-generation events and smaller, relationship-driven client gatherings, which require different tracking approaches and a different tone Manage invitations, registration tracking, attendee communications, and post-event follow-up, with attention to the discretion and personalization expected by high-net-worth clients Own vendor selection and budget tracking for events, including sourcing and quality evaluation Assist with branded merchandise and promotional material procurement Brief internal stakeholders (BDMs, leadership) on event positioning, tone, and messaging ahead of each activation Develop sales enablement materials - one-pagers, leave-behinds, and follow-up content - to support BDMs before and after events Partner with BDMs to ensure event conversations are captured and translated into appropriate follow-up campaigns Digital Marketing Update website content and digital assets Manage email marketing campaigns Own campaign tagging and attribution structure in HubSpot, connecting event and campaign activity to downstream quotes and bound policies Track campaign performance metrics Support paid media efforts and SEO initiatives Coordinate marketing automation activities Project Management & Production Manage multiple concurrent projects and deadlines Serve as liaison between marketing, business leaders, vendors, and creative partners Maintain marketing calendars and production schedules Ensure projects move from concept through execution quickly and efficiently Market Research & Reporting Conduct competitive analysis Compile campaign metrics and executive summaries Track marketing KPIs, including both standard funnel metrics (opens, clicks, conversions) and relationship-based outcomes for high-touch events (referrals, repeat attendance, relationship-stage progression) Identify opportunities for new campaigns and initiatives Requirements Experience & Qualifications Required 5-10+ years of marketing experience Strong writing and editing skills, with the ability to write for a sophisticated, high-net-worth, and executive audience Experience managing multiple projects simultaneously Exceptional organizational skills Proficiency with Microsoft Office and PowerPoint Experience with CRM and email marketing platforms Ability to work independently and prioritize effectively Willingness and ability to travel for multi-day, in-person events Preferred Insurance, luxury brand, or professional services experience - specifically, prior experience marketing to or communicating with high-net-worth or ultra-high-net-worth individuals Experience with relationship-driven, high-touch client events (as distinct from trade-show or lead-gen event marketing) Familiarity with HubSpot, SEMrush, Canva, Adobe Creative Suite, or similar platforms Event planning experience Social media management experience Jones Day

Vacancy posted 4 days ago
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