Organic Social & Influencer Coordinator

ABOUT MARGLE MEDIA

Margle Media sits at the intersection of creativity, strategy, and performance. We're a fast-moving digital agency helping brands grow through strategy, content, creative, social, influencer and performance marketing.

Our teams work closely with clients across a range of industries, combining sharp strategic thinking with hands-on creative and channel execution to build brands that connect and campaigns that perform. We move quickly, collaborate closely across departments and take real pride in the work we put into the world on behalf of our clients.

ROLE SUMMARY

The Organic Social Media & Influencer Coordinator supports the day-to-day execution of organic social media, content creation and influencer marketing initiatives across assigned client accounts.

This is a hands-on role for someone who understands what makes content work on social media and is equally comfortable creating a short-form video, publishing content, engaging with a brand's community or coordinating with creators to keep an influencer campaign moving.

Working from approved strategies, you'll help bring campaigns and content plans to life through social content creation, publishing, community management, influencer sourcing and communication, campaign coordination and ongoing project organization.

This is primarily an execution-focused role and does not own overall client or channel strategy. You'll work closely with the broader account and social teams to execute strong work across a variety of brands and industries.

KEY RESPONSIBILITIES

Social Media + Content Creation

• Execute approved organic social strategies across multiple client accounts

• Create social-first content for brand channels, including short-form vertical video, Reels/TikToks, simple graphics, photos and other platform-native content

• Film and edit content using tools such as CapCut, Canva or similar platforms

• Develop social copy, captions and supporting post copy based on established brand voices and content strategies

• Identify trending formats, sounds, conversations and cultural moments that could translate into relevant brand content

• Assist with content planning and monthly social calendars, including proactively flagging opportunities based on trends, platform activity and community conversations

• Schedule and manually publish approved content across social platforms

• Monitor and respond to comments, messages and community interactions while maintaining each client's brand voice

• Escalate customer service issues or sensitive conversations as needed

• Monitor platform updates, algorithm changes, emerging features and social trends, sharing relevant opportunities with the team

• Gather social performance metrics and assist with reporting

• Support the Social Strategist and Head of Strategy with research, campaign execution and special projects

Influencer Marketing

• Source and research creators based on approved campaign strategies

• Conduct creator vetting based on audience fit, content quality, engagement, brand safety and campaign objectives

• Maintain organized creator lists and databases

• Manage creator outreach, follow-ups and day-to-day communication

• Coordinate contracts, product shipments, deadlines and content approvals

• Review submitted content against campaign briefs and requirements before strategist/client review

• Track campaign deliverables, posting dates, usage rights, invoices and overall campaign status

• Monitor live creator content and collect campaign metrics for reporting

• Maintain organized campaign documentation and project management tools

Collaboration

• Work closely with the Social Strategist, Account Managers, Head of Strategy, creative team and digital teams

• Help ensure social and influencer campaigns launch accurately and on time

• Keep content, creator deliverables and project information organized across multiple client accounts

• Proactively communicate roadblocks, opportunities and changing priorities

• Identify opportunities to improve internal processes and workflows

WE'RE LOOKING FOR SOMEONE WHO…

• Is highly organized, detail-oriented and comfortable managing multiple projects at once

• Is genuinely immersed in social media and understands how brands can participate in platform trends without feeling forced

• Has a strong eye for social-first content and can turn an idea into an engaging post or short-form video

• Is comfortable filming, editing and creating content independently

• Has strong writing skills and can adapt copy to different brand voices

• Enjoys relationship building and communicating with creators

• Can manage multiple deadlines without losing attention to detail

• Takes initiative and solves problems before they become issues

• Is collaborative and comfortable working in a fast-paced agency environment

• Can shift between different brands, audiences and industries throughout the week

• Is comfortable learning new tools and processes quickly

PREFERRED QUALIFICATIONS

• 2 to 3 years of experience in social media, content creation, influencer marketing or a related role

• Experience creating short-form social content for TikTok, Instagram Reels and/or other social platforms

• Experience filming and editing social content using CapCut, Canva or similar tools

• Experience managing multiple brands, accounts or projects simultaneously; agency experience is a plus

• Strong written communication and copywriting skills

• Working knowledge of Instagram, TikTok, Facebook, LinkedIn, Pinterest and YouTube

• Experience with social scheduling platforms; HeyOrca and Hootsuite experience preferred

• Experience with influencer marketing platforms; Upfluence experience is a plus

• Experience using project management software such as Workamajig or similar tools

• Bachelor's degree in Marketing, Communications, Public Relations or a related field preferred, but not required