Account Executive - Print and Digital Advertising
Encore
About Us: Encore Media Group stands as the preeminent publisher of performing arts programs and niche magazines in the Greater Seattle and San Francisco Bay Areas. With over 50 years of experience in publishing, we have honed our craft to create and provide services for a diverse range of media, all distinctly focused on arts, culture, and community. As a family-owned business, we take pride in our commitment to excellence and our dedication to delivering high-quality publications that resonate with our readers and clients alike.
Job Description: We are in search of a passionate, experienced, and highly self-motivated Account Executive to join our team at Encore Media Group. As an Account Executive, you will play a pivotal role in promoting and selling print advertising space as well as digital advertising solutions across our unique portfolio of publications and media platforms. This position offers a high degree of autonomy and in return an equal part of accountability for performance with external and internal stakeholders.
Key Responsibilities:
- Prospecting and Lead Generation: Utilize your networking skills and industry knowledge to identify and cultivate relationships with potential clients within the arts and cultural sectors in the Seattle Area.
- Client Relationship Management: Serve as a trusted advisor to clients, understanding their advertising needs and objectives, and providing tailored solutions that align with the unique demographics and interests of our readership.
- Sales Presentations: Create engaging sales presentations that effectively showcase the value proposition of advertising with Encore Media Group, highlighting the reach, influence, and engagement of our publications and digital platforms.
- Negotiation and Closing: Employ strategic negotiation techniques to secure advertising contracts and partnerships, ensuring mutually beneficial agreements that drive revenue growth for both the client and Encore Media Group.
- Campaign Management: Collaborate with internal teams to coordinate the execution of advertising campaigns, ensuring seamless implementation, tracking performance metrics, and optimizing strategies for maximum impact and ROI.
- Market Research and Analysis: Stay abreast of industry trends, competitor activities, and market developments to identify new opportunities for business growth and innovation within the arts and culture sector.
- Reporting and Goal Tracking: Maintain accurate records of sales activities, pipeline progress, and client interactions using CRM systems, and provide regular reports and updates to management on sales performance and achievements.
Qualifications:
- Proven track record of success in sales, preferably in advertising, media, or related industries, with a deep understanding of the arts and cultural landscape.
- Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
- Self-motivated and results-driven, with a passion for driving revenue growth and exceeding sales targets in a dynamic and competitive marketplace.
- Strong interpersonal skills, with the ability to build and nurture relationships with clients, stakeholders, and internal teams.
- Proficiency in CRM software and Microsoft Office suite, with a keen eye for detail and accuracy in reporting and data analysis.
- Bachelor's degree in Business Administration, Marketing, Communications, or related field preferred.
Benefits:
- Competitive commission-based compensation structure with uncapped earning potential.
- Flexible work schedule and the opportunity to work remotely, with the support of a collaborative and dedicated team.
- Access to marketing materials, sales support, and resources to aid in your success.
If you are a driven and enthusiastic sales professional with a passion for the arts and a knack for building lasting relationships, we invite you to join us at Encore Media Group. Apply now to seize this exciting opportunity to make a meaningful impact in the world of arts advertising!
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