Digital Content Strategist

About the Role Our client, a fast-growing tech startup, is seeking a creative and strategic Digital Content Strategist to join their team in Welkom, Free State . This role is pivotal in developing and executing a content strategy that drives engagement, builds brand awareness, and supports lead generation efforts. You will be responsible for planning, creating, and distributing compelling content across various digital channels, including our website, blog, social media, and email newsletters. The ideal candidate will have a keen understanding of content marketing principles, SEO best practices, and audience engagement tactics. This is an exciting opportunity to shape the voice and narrative of a dynamic brand and contribute to its growth in the digital space within Welkom . Key Responsibilities Develop and implement a comprehensive digital content strategy aligned with business goals and target audience needs. Plan, create, edit, and publish engaging and high-quality content across various platforms (blog posts, articles, social media updates, infographics, videos, email newsletters). Conduct keyword research and apply SEO best practices to optimize content for search engines. Manage the editorial calendar, ensuring timely delivery of content across all channels. Analyze content performance using analytics tools (e.g., Google Analytics) to measure effectiveness and identify areas for improvement. Collaborate with marketing, design, and product teams to ensure content is accurate, on-brand, and meets marketing objectives. Stay up-to-date with the latest content marketing trends, digital technologies, and best practices. Manage social media presence and engagement to foster community growth. Requirements Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. Minimum of 3 years of experience in content strategy, content creation, or digital marketing. Proven ability to create engaging and SEO-friendly content across different formats. Strong understanding of content marketing principles, SEO, and social media marketing. Experience with content management systems (CMS) and digital analytics tools. Excellent writing, editing, and proofreading skills with a keen eye for detail. Strong research and analytical skills. Ability to manage multiple projects and meet deadlines. Experience in a hybrid work environment is beneficial. Must be based in or willing to commute to Welkom, Free State. Benefits Our client offers a competitive salary package and a dynamic work environment. Benefits include medical aid contributions, opportunities for professional development, and a chance to be part of an innovative and growing company. The hybrid work arrangement provides flexibility, allowing for a healthy work-life balance. Employees will have the opportunity to shape the company's digital narrative and grow their careers within the exciting field of content strategy. Join our client and make a tangible impact in the heart of the Free State. #J-18808-Ljbffr