Director of Creative Marketing - Hybrid w/travel

Starting Pay Range
$3,846.16 - $4,519.23 - Bi-Weekly
Depending on experience

Job Description:

Bring your leadership, mentorship and creative marketing & communications skills to Skyrocket Education Service to help drive student enrollment!!

The Director of Creative Marketing is a leadership role responsible for the development, execution, and oversight of marketing and creative strategies that drive student enrollment and strengthen the organization's brand. This role serves as both a strategic marketing leader and the in-house creative director, ensuring all campaigns, creative assets, and communications are innovative, on-brand, and aligned with organizational goals.

The Director will lead a creative team, collaborate with internal departments and external marketing agencies, manage budgets, and leverage analytics to optimize campaigns across multiple channels. The ideal candidate combines visionary thinking with hands-on leadership to deliver exceptional marketing outcomes that enhance the student experience and drive measurable enrollment grow

**Hybrid status will include a home office with a minimum of 2-3 days in person per month for client and department events in Pasadena, CA. Graduation season and client summits will require more in person support that may be back to back days for travel in CA, AZ, IL, and LA**

Essential Functions include, but are not limited to the following:

Creative Leadership & Brand Direction

• Lead and inspire the creative team-including designers, copywriters, content creators, and multimedia specialists-to develop innovative, high-quality marketing campaigns.
• Serve as the in-house creative director, providing approval, direction, and oversight of all creative assets (digital campaigns, print collateral, video, photography, website content) to ensure brand consistency, creative quality, and message alignment.
• Collaborate with external marketing agencies or freelancers to expand capabilities, set objectives, review deliverables, ensure timelines and ROI, and provide constructive feedback.
• Maintain and evolve the enrollment brand, ensuring messaging, positioning, and visual identity reflect the organization's mission, student experience, and competitive differentiation.

Marketing Strategy & Campaign Management

• Define and lead strategy for student recruitment marketing, including driving awareness, prospect generation, applicant conversion, yield, and retention.
• Collaborate closely with enrollment/admissions, student services, communications, and digital teams to understand student personas, funnel metrics, and barriers to enrollment, and design campaigns that address them.
• Oversee multi-channel marketing campaigns, including digital advertising (social, search, display), email/marketing automation, content marketing, events/outreach, and community partnerships.
• Use data and analytics to track campaign performance (KPIs such as leads, inquiries, conversion rates, cost per inquiry/enrollment, return on ad spend), optimize strategies, and report results to senior leadership.

Team Development & Leadership

• Mentor and develop creative and marketing staff, fostering professional growth, innovation, and collaboration.
• Manage resources, budgets, and timelines for both internal and agency-driven marketing initiatives.
• Oversee creative production cycles, including briefs, timelines, revisions, and asset delivery.

Stakeholder Collaboration

• Partner with senior leadership and cross-functional teams to ensure marketing and creative initiatives support broader organizational goals.
• Present creative concepts, campaigns, and branding updates to senior leadership for feedback, approval, and alignment with organizational priorities.
• Stay current on trends in educational marketing, enrollment behaviors, competitor tactics, and regulatory/policy considerations to inform strategy and maintain best practices.

Knowledge, Skills and Abilities Required:

• Excellent leadership, project management, and communication skills.
• Strong analytical skills with experience leveraging data to optimize marketing campaigns.
• Ability to balance creative vision with strategic enrollment goals and measurable outcomes.

Education and Experience:

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field (preferred).
• 7+ years of experience in creative marketing leadership, preferably in education or enrollment-focused organizations.
• Strong portfolio demonstrating innovative creative work across multiple marketing channels.
• Proven experience managing internal teams and external agency partners.