Vice President, Global Brand Creative & Experiences

Description

JOB SUMMARY

Marriott International is building the next generation of global creative leadership for Marriott Bonvoy and its portfolio of more than 30 brands. The Vice President Global Brand Creative and Experiences will translate the companys enterprise creative vision into distinctive culturally resonant brand expression across campaigns content design digital platforms physical environments partnerships and experiences.

This leader will set a high creative standard and guide work from strategy through execution ensuring every expression is unmistakably Marriott Bonvoy relevant to its audience and strong enough to travel across markets without losing local meaning. The role brings together brand stewardship integrated creative development and experience design to create a more connected customer journey and build long-term brand affinity.

The Vice President will lead the continued evolution and day-to-day creative performance of Global Creative while orchestrating a flexible network of external agencies production partners creators and specialists. They will establish modern ways of working that improve clarity speed craft and accountability using data AI and emerging technology to expand creative possibility rather than standardize the work.

As a senior leader within Global Creative this role will partner closely with Brand Integrated Marketing Social and Editorial Digital Loyalty Partnerships Communications regional and continent teams and other enterprise functions. The ideal candidate combines exceptional taste and cultural fluency with the operating discipline required to deliver world-class work at global scale.

CANDIDATE PROFILE

Education and Experience
Required
Four-year degree from an accredited university in design creative marketing communications business or a related field or equivalent professional experience.
12 or more years of progressive creative leadership experience across global brands world-class agencies in-house creative organizations or culture-driven businesses.
Significant experience leading multidisciplinary creative teams and senior creative talent across design art direction copy content film digital and experiential work.
Proven track record building global brands and delivering recognized high-impact creative across multiple markets audiences languages and cultural contexts.
Experience leading integrated campaigns and brand experiences from strategic definition through production launch adaptation and optimization.
Demonstrated success managing complex agency and production ecosystems significant budgets competing priorities and executive-level stakeholders.

Leadership Capabilities
Exceptional creative judgment and a clear point of view on brand design storytelling culture hospitality and experience.
Ability to move fluently between enterprise strategy creative direction organizational design and the details that determine the quality of the work.
Deep understanding of how global brands create consistency without sameness and how ideas can be adapted locally without becoming diluted.
Strong working knowledge of social digital editorial commerce experiential and emerging platforms with an instinct for platform-native ideas.
Experience using research cultural intelligence performance data and customer insight to sharpen creative decisions without allowing data to replace judgment.
Practical fluency in generative AI emerging creative technologies and evolving production models including their opportunities limitations and governance needs.
A generous and demanding people leader who attracts exceptional talent gives clear feedback builds trust and creates the conditions for ambitious work.
Executive presence and influence with the ability to align diverse stakeholders make decisions in ambiguity and advocate persuasively for creative excellence.

CORE WORK ACTIVITIES

Global Brand Creative Leadership
Translate the Managing Vice Presidents enterprise creative vision into clear creative direction priorities standards and programs across Marriott Bonvoy and the broader brand portfolio.
Shape how brand strategy becomes visible verbal emotional and experiential ensuring the work is distinctive at a glance and coherent over time.
Lead senior-level creative reviews and raise the quality of concepts design systems writing casting photography film sound environments and emerging formats.
Define the non-negotiable elements of global brand expression while creating room for regional relevance cultural nuance and local creative ambition.
Advocate for ideas with the power to shape culture and strengthen Marriott Bonvoys position as an iconic global lifestyle and travel brand.

Integrated Campaigns and Brand Experiences
Lead the creative development of priority global campaigns launches cultural moments partnerships and enterprise initiatives from briefing through execution.
Build connected creative platforms that can live across paid owned earned social editorial digital CRM on-property and experiential channels.
Establish an experience-design approach that considers the entire customer journey and brings the brand to life through useful memorable and shareable interactions.
Partner with brand and business leaders to identify the moments where creative and experience can create disproportionate customer and commercial impact.
Ensure customer accessibility inclusion cultural intelligence and global usability are considered from the beginning of the creative process.

Global Creative and Partner Ecosystem
Lead the continued evolution and creative performance of Global Creative as a modern globally connected in-house agency.
Clarify the agencys mandate capability model intake and prioritization process quality standards and relationship with internal clients and regional teams.
Determine when work is best led internally externally or through a hybrid model assembling the strongest team for each assignment.
Build productive relationships with external agencies production companies directors photographers designers artists technologists and experience partners.
Set clear expectations give decisive creative direction and hold partners accountable for the originality craft effectiveness timing and value of their work.

Global Systems and Scalable Excellence
Develop modern creative standards principles playbooks and modular systems that improve quality and consistency without flattening the work.
Create mechanisms for early global and regional collaboration so market needs and cultural insight shape ideas before production begins.
Design adaptable frameworks that allow global ideas to scale efficiently across brands markets channels formats and customer segments.
Build feedback and learning loops that capture what works share creative intelligence across the organization and continuously improve the system.

Innovation AI and Emerging Capabilities
Champion thoughtful experimentation with AI real-time production spatial and immersive media personalization and other emerging creative capabilities.
Identify high-value use cases that expand ideation prototyping versioning localization and production efficiency while preserving authorship and craft.
Partner with Digital Technology Legal Privacy and other stakeholders to develop responsible practices for new tools and production methods.
Build team fluency through pilots training partnerships and practical application turning innovation into a repeatable creative advantage.

Creative Operations and Business Impact
Own planning resourcing scopes budgets timelines and delivery standards for the work within the roles portfolio.
Partner with Creative Operations to create transparent workflows and governance that accelerate decisions surface risk early and protect time for craft.
Define success measures with business and channel partners balancing brand-building outcomes audience response creative quality and operational performance.
Use results research and post-launch learning to improve future creative while protecting space for bold ideas that cannot be optimized into existence.
Communicate priorities progress tradeoffs and outcomes clearly to senior leaders and cross-functional stakeholders.

People Leadership and Organizational Culture
Build lead coach and retain an inclusive high-performing global creative team with clear roles expectations development plans and succession pathways.
Create a culture of candor curiosity experimentation accountability and respect in which ambitious ideas can be debated and improved.
Set a consistent standard for feedback and creative review that is direct constructive timely and grounded in the brief and customer.
Identify capability gaps and develop hiring freelance agency and learning strategies to meet the organizations future needs.
Model Marriotts values and leadership expectations while championing creativity as a measurable competitive advantage for the enterprise.

Enterprise Partnership
Serve as a trusted senior creative partner to leaders across Global Brand and Marketing and the broader enterprise.
Collaborate closely with Social and Editorial Global Casting and Talent Integrated Marketing Loyalty Digital Partnerships Communications continent teams and other functions to deliver one connected brand experience.
Build alignment around shared objectives while constructively challenging work or processes that compromise customer relevance brand distinctiveness or creative quality.
Represent Global Creative in senior forums and with external partners clearly articulating the role and value of creativity in driving business growth.

What Success Looks Like
Marriott Bonvoy and its brands show up with a more distinctive coherent and culturally relevant point of view across every major customer touchpoint.
Global brand platforms and creative systems provide a strong shared foundation while enabling meaningful expression in different markets languages and cultures.
Integrated campaigns and experiences generate emotional connection conversation participation and measurable gains in awareness consideration engagement and brand affinity.
Global Creative operates as a high-performing global creative engine with clear priorities strong talent efficient workflows and a reputation for exceptional work.
Internal and external creative partners function as one connected ecosystem with the right capabilities and talent deployed against the right opportunities.
Physical digital social editorial and on-property experiences connect into a recognizable brand world rather than a collection of separate executions.
AI and emerging technologies improve ideation production personalization and speed while protecting originality brand integrity and human judgment.
Global regional and cross-functional partners experience the creative organization as ambitious collaborative decisive and accountable.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Exec