Vice President, Brand Strategy
Confidential
Vice President, Brand Strategy
About the Company
Globally renowned healthcare consulting company
Industry
Management Consulting
Type
Privately Held
Founded
2001
Employees
1001-5000
Categories
- Consulting & Professional Services
- Marketing & Advertising
- B2B
- B2C
Specialties
- asset investment strategy
- brand experience and engagement
- brand strategy
- business transformation
- commercial and scientific strategy
- health equity
- advanced data and analytics
- early-stage strategy
- embedded consulting
- engagement strategy and execution
- expert panels of leading clinicians
- go-to-market strategies and market shaping activities
- health economics and outcomes research
- healthcare policy
- integrated evidence generation
- launch excellence
- market access
- media planning and activation
- medical engagement and communications
- omnichannel experiences
- performance optimization
- portfolio strategy
- predictive analytics
- publications planning
- digital quality assurance
- scientific strategy
- software development
- stakeholder engagement
- technology strategy
- ux/ui digital design
- and value engagement
About the Role
The Company is seeking a Vice President of Brand Strategy to develop insights that shape brand strategies, business initiatives, and behavior-changing creative campaigns. The role partners with clients to address business challenges, guide brand and product strategy, and develop go-to-market, business, and creative strategies. Responsibilities include leading client meetings and workshops, coordinating research and insights projects, and working across account, creative, scientific, and engagement strategy teams. The VP will ensure that activations align with brand principles, translate brand value into meaningful experiences, and contribute to the growth of the strategy function. Candidates should have at least 10 years of experience in brand strategy, strategic planning, or a related field, ideally in healthcare or another highly regulated industry. They should be able to independently lead strategy for complex accounts and develop brand positioning, messaging, strategic foundations, go-to-market plans, creative briefs, and campaign strategies. Experience with market research, audience insights, segmentation, patient journeys, and behavioral drivers is important. Strong storytelling, facilitation, presentation, and cross-functional leadership skills are required, along with sound judgment, autonomy, and accountability for high-quality work.
Hiring Manager Title
SVP, Strategy
Functions
- Marketing
- Strategy
Vacancy posted 4 days ago
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