Vice President, Social Strategy & Analytics

Vice President, Social Strategy & Analytics

About the Company

Global consumer brand focused on social strategy and analytics

Industry
Consumer Goods

Type
Privately Held

About the Role

The Company is in search of a Vice President for Social Strategy and Analytics. The successful candidate will be responsible for leading the global social media organization's strategy, platform intelligence, and measurement foundation. This role demands a social media expert with a strong background in analytics and data fluency, capable of turning social signals into strategic decisions across various aspects of the business. The VP will also be at the forefront of AI-enabled social intelligence, working with cross-functional teams to establish the necessary methodology, infrastructure, and data products for global decision-making. Key responsibilities for the VP include owning the global social measurement framework, establishing consistent measurement across various social platforms, and defining data requirements for campaign evaluation. The role also involves shaping the social analytics technology ecosystem, championing the use of AI and automation, and advancing the organization's measurement capabilities. The ideal candidate will have a minimum of 12 years' experience in social media, social strategy, and analytics, with a proven track record in senior leadership and a deep understanding of major social platforms. Strong communication skills, the ability to translate complex data into actionable insights, and experience in a relevant industry are essential.

Functions

• Marketing
• Data Management/Analytics