Director of Enrollment, Alpha - $250,000/year USD

"Alpha School students, on average, experience 2.4 to 2.6 times the academic growth of traditional school students" - Forbes Alpha is hiring. In the Bay Area, the strongest admissions people don't sell. They manage a waitlist, staff a committee, and protect a reputation built long before they arrived. This job is the reverse. In your market, almost no family has heard of us yet. You go find them. Alpha is a K-12 private school built on a claim we can prove: students complete core academics in two hours a day, learn faster than national benchmarks, and spend their afternoons on real skills rather than busywork. Bay Area parents are the hardest audience for that claim and the best one. Founders, engineers, physicians, and investors will not accept a warm tour and a mission statement. They will ask for the data, push on the trade-offs, and compare us to Nueva, Castilleja, Harker, Marin Country Day, and Branson in the same breath. Welcome that conversation. Be clear about what this is. It is a sales job with a mandate for selectivity. You generate your own demand: preschool and feeder-school relationships, community partnerships, local events, and referrals from families you have already earned. You carry a growth number. You also tell a family "no" when the model is wrong for their child, in a market where saying "no" to a well-connected parent carries consequences. Both halves are the job. One misaligned family in a small cohort costs more than an empty seat. Year one, you are the founding local face of a campus with a fledgling local brand, and most of your week happens outside the building. As #J-18808-Ljbffr