Home Care Business Development Representative

Client Relations & Business Development Representative Private Pay Home Care

Established non-medical home care agency seeking a highly connected and growth-oriented Client Relations & Business Development Representative to expand our private-pay client base throughout Shoreline Connecticut and Cheshire. This role is ideal for a relationship-driven professional with deep connections in local healthcare and senior services who thrives in a flexible, high-autonomy environment.

This position will begin at a minimum of 30 hours per week with strong opportunity for long-term growth and expanded territory responsibility.

Benefits and Compensation:

• Base salary: $40,000$50,000 annually (starting at 30 hours/week) (OTE $75,000+)
• Commission structure: 35% of collected revenue from new private-pay clients
• Monthly and quarterly performance bonuses tied to growth goals
• Mileage reimbursement
• Flexible schedule with significant autonomy
• High income potential tied directly to business growth
• Opportunity to expand into additional territories and responsibilities
• Established operational and care support team
• Ability to make a meaningful impact on seniors and families in the community

Requirements & Qualifications:

• Minimum 3 years of experience in one or more of the following:
  • Home care or hospice liaison/marketing
  • Assisted living sales or admissions
  • Healthcare business development
• Proven success generating referrals and converting private-pay clients
• Strong existing relationships within the Shoreline CT and/or Cheshire healthcare and senior care markets
• Excellent networking, communication, and presentation skills
• Valid drivers license and reliable transportation
• Ability to work independently while managing multiple referral relationships and client opportunities
• Comfortable tracking sales pipeline activity, referral development, and revenue outcomes

Must Haves:

• Build and maintain referral partnerships with hospitals, discharge planners, social workers, physicians, elder law attorneys, fiduciaries, financial planners, wealth advisors, assisted living communities, skilled nursing facilities, and disease-specific associations
• Represent the agency at networking events, community presentations, healthcare meetings, and local senior-focused organizations
• Develop territory-specific growth strategies for Branford, Guilford, Madison, Old Saybrook, and Cheshire markets
• Create and execute follow-up plans for referral sources to increase conversion rates and repeat referrals
• Collaborate closely with internal care coordination teams to ensure seamless onboarding and client satisfaction
• Monitor competitor activity and identify opportunities to strengthen market presence
• Maintain detailed pipeline reporting and revenue forecasting

Preferred Background & Skills:

• Existing referral relationships within Connecticut senior care and healthcare communities
• Experience working specifically with private-pay home care services
• Knowledge of senior care transitions and discharge planning processes
• Background working with affluent client populations and professional referral sources
• Strong public speaking and relationship-building abilities
• Experience using CRM or referral tracking systems
• Entrepreneurial mindset with the ability to grow a territory independently