Consumer GTM Lead

Ambitious and strategic, the full-time remote Consumer GTM Lead will own the NordicTrack North America consumer business, driving audience and demand strategy, full-funnel acquisition and retention, and conversion efforts across retail and direct-to-consumer channels. Key responsibilities Own the demand creation strategy across retail and DTC, developing audience insights and brand positioning Build and manage the full-funnel go-to-market motion, ensuring cohesive strategies across all consumer channels Partner with Sales to drive performance metrics, translating consumer demand into measurable revenue outcomes Required qualifications Bachelor's degree in Marketing, Business, or a related field 5-7 years of experience in consumer go-to-market, retail, or e-commerce roles Proven experience in managing conversion and retention across retail and/or DTC channels Strong understanding of performance marketing fundamentals and funnel economics Demonstrated ability to make strategic decisions with incomplete information