Demand Generation Manager

Role Description

ConnectWise is seeking a Demand Generation Manager to lead pipeline growth for our Cybersecurity & Data Protection portfolio, including Managed EDR, SIEM, and backup/data protection solutions. This is a high-impact role for a marketer who understands cybersecurity buyers and thrives on owning business results—not just campaign execution.

• Own demand generation strategy and pipeline performance for the Cybersecurity & Data Protection business.
• Build and execute integrated campaigns that engage IT and security leaders throughout the buyer journey.
• Partner closely with Sales, Product Marketing, RevOps, Digital, and Content teams to drive go-to-market success.
• Analyze performance, optimize programs, and identify new opportunities to accelerate growth.
• Serve as the marketing lead and advocate for one of ConnectWise's most strategic solution areas.

Qualifications

• 6+ years of B2B demand generation experience with accountability for pipeline and revenue outcomes.
• Experience marketing cybersecurity, data protection, or related SaaS solutions.
• Deep understanding of the IT/security buyer journey and go-to-market strategy.
• Strong cross-functional leadership skills and ability to influence without direct authority.
• Data-driven mindset with hands-on experience using Salesforce, Marketo, HubSpot, or similar platforms.
• Proven track record of building programs that drive measurable business impact.

Benefits

• Own a high-visibility portfolio with significant growth opportunity.
• Influence strategy across marketing and sales.
• Drive meaningful pipeline impact in a rapidly growing cybersecurity business.
• Fully remote opportunity with a collaborative, high-performing team.

Company Description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.