Demand Generation Manager

Role Description

Zapier is hiring an Enterprise Demand Gen Manager to own pipeline generation for our Enterprise segment. You'll build and run multi-channel campaigns that drive monthly pipeline across enterprise companies with complex buying committees.

This role sits at the intersection of product data, sales partnership, and campaign craft. You decide which accounts to target, what great outreach looks like, and how to turn product engagement signals into pipeline. You'll partner directly with Enterprise AEs on account strategy, run experiments weekly, and own full-funnel campaign performance from first touch through closed-won.

You care about the craft of enterprise marketing and the people on the other side of it. You love the moment when account intel, timing, and creativity line up and a campaign actually moves a deal.

Qualifications

• 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound.
• Track record of hitting pipeline targets.
• Background in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas.
• Experience running integrated, complex campaigns across digital, events, and partner channels.
• Ability to read signals (product usage, intent, firmographic) as buyer context and translate them into timely, relevant outreach.
• Experience running structured experiments (three or more per week) and treating misses as data, not failures.
• Built campaigns that Sales adopts: sequences, messaging frameworks, and playbooks that scale beyond individual campaigns.
• Experience building and deploying AI-powered workflows that connect tools and automate multi-step processes.
• Comfortable with building campaigns for segments without established playbooks.
• Hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage), ABM platforms (Demandbase, 6sense), and enrichment tools (Clay, ZoomInfo, Apollo).

Requirements

• Define and execute signal-led outbound strategy for enterprise accounts.
• Build and run multi-channel campaigns across outbound, events, webinars, and digital.
• Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases.
• Design account-based plays for high-value targets.
• Partner directly with Sales to align campaigns with active deal motion.
• Run three or more experiments per week across messaging, channels, offers, and timing.
• Design and ship AI-driven workflows that orchestrate tools into repeatable systems.

Benefits

• Diverse perspectives and experiences are valued.
• Non-standard application process to promote inclusion and equity.
• Education is not a requirement for roles.
• Regular updates on application status within seven days.
• Equal-opportunity employer committed to diversity, inclusion, belonging, and equity.
• Reasonable accommodations for individuals with disabilities.