Demand Generation Manager

Role Description

Join Us in Shaping the Future of AI: Become a Demand Generation Manager at Balto!

Balto is building the AI Workforce for contact centers, and we need a Demand Generation Manager who’s obsessed with pipeline and powered by data. This is a builder’s role. You’ll create programs from the ground up, help build our outbound engine alongside the BDR team, and have real room to grow.

Think of it as a step up from “run the campaigns.” You’ll own programs end to end. If your idea of a good time involves A/B testing subject lines, scaling campaigns, plotting outbound sequences with sales, and turning insights into revenue, keep reading.

What You’ll Own

• Demand Gen & Funnel Acceleration
  • Run multi-channel campaigns that drive pipeline like a freight train
  • Build lead nurture flows that actually work (no spray-and-pray nonsense)
  • Partner with Sales to drive MQLs to SQLs to $$$
  • Own programs end to end, from the big idea to the “here’s what the numbers say” readout
• Webinar Execution
  • Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing that makes it run smoothly
  • Put together the content: topic, agenda, slides, and messaging that people actually want to show up for
  • Drive registration and attendance: promotion, email, social, and outbound working together to fill the room
  • Be ready for follow-up the moment it ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show
  • Nurture those leads all the way through: hand-offs to Sales, nurture flows, and reporting on what the webinar actually drove pipeline
• BDR Outbound & Sales
  • Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging that actually book meetings
  • Fuel outbound with marketing muscle: intent data, ABM, and engagement signals that give BDRs a warm reason to reach out
  • Tighten the handoff so MQLs and outbound replies get worked fast and nothing slips through the cracks
• Social Media & Brand Presence
  • Own Balto’s social media presence: strategy, content calendar, and day-to-day posting across channels
  • Partner with the team on thought leadership, launches, and campaigns that show up everywhere they should
• Experiments
  • Launch fast, learn faster: A/B test headlines, landing pages, emails, CTAs, and outbound sequences
  • Optimize the full funnel for conversion, from ad click and cold email to closed-won
  • If you’re not tweaking forms and friction points, who is?
• Marketing Ops + Automation
  • Own your corner of HubSpot (and make it your playground)
  • Set up automations that work while you sleep
  • Track attribution like a hawk and make reporting actually useful
  • Keep the data clean so routing, reporting, and BDR follow-up all run on signal you can trust
• Product & Customer Marketing
  • Craft go-to-market plans that don’t get ignored
  • Create customer stories, launch assets, and messaging that hits
  • Show the world how Balto’s AI is actually changing the game
• Special Projects
  • Launch a chatbot? Done it. Test a weird new paid channel? Let’s go.
  • If it drives pipeline, it’s fair game. You’ll have space to play.

Qualifications

• Roughly 3 to 5+ years in demand gen or B2B SaaS marketing (ideally a mix of demand gen and marketing ops)
• Extremely detail-oriented. You catch the broken link, the wrong merge field, and the typo in the subject line before anything ever goes out
• Genuinely excited to build and create from the ground up, not just maintain what already exists
• Experience running webinars end to end, from platform setup to post-event lead nurture
• Experience working with Sales and BDR/SDR teams on outbound: you get sequences, target account strategy, and what makes a rep’s outreach actually land
• Comfortable running social media for a brand and building an audience
• You know your way around HubSpot, landing page builders (WordPress), and analytics tools
• You’ve actually run A/B tests (not just read about them on LinkedIn)
• You write killer copy that converts, not just “clever,” but effective
• You’re data-obsessed and results-driven: if it doesn’t move the needle, it doesn’t matter
• You’re AI-Native

Requirements

• Building your own GPTs, agents, or custom workflows (not just prompting a chatbot)
• Using AI to actually make things: campaigns, content, automations, analysis, landing pages, outbound at scale
• Wiring AI into marketing ops: enrichment, scoring, personalization, reporting
• Following the latest drops from OpenAI, Anthropic, Google, Meta, and xAI, and putting them to work fast

Bonus Points For

• B2B SaaS or contact center experience
• SQL or basic data skills
• Hands-on ABM or intent-data chops
• Building a personal brand or community in the marketing space

How to Apply

To apply, visit balto.ai/careers/, then click on See Open Roles, then Demand Generation Manager. Bonus: send a short note on a recent campaign or experiment you’re proud of, and why it worked.