Marketing Specialist

Who We Are At Sensormatic Solutions , part of Johnson Controls, we’re redefining the retail experience through data-driven insights, cutting-edge technology, and connected solutions. From loss prevention and inventory intelligence to shopper engagement and traffic analytics, we empower retailers to operate smarter and deliver exceptional customer experiences. Joining our team means being part of a global, innovation-driven organization where your work directly impacts the future of retail. We offer a collaborative culture, opportunities for growth, and the ability to work with some of the world’s leading brands while advancing your marketing career in a fast-paced, high-impact environment. What You Will Do As a Marketing Specialist , you will support the development and execution of integrated B2B marketing strategies that drive revenue growth, demand generation, and market share expansion across North America. You will collaborate closely with sales, product marketing, digital marketing, and global teams to execute campaigns, build brand awareness, and support account-based marketing (ABM) initiatives. This role is ideal for a data-driven, creative marketer who thrives in a cross-functional environment and has a passion for retail technology, digital marketing, and campaign optimization . Reporting to the Director of Marketing, this role provides operational support and coordinates requests to maintain smooth team operations, while also leading the Americas marketing team in campaign reporting and budget monitoring. How You Will Do It Execute integrated marketing campaigns to support retail solutions across loss prevention, inventory intelligence, and traffic analytics Develop and implement North America digital marketing strategies, including account-based marketing (ABM) programs Support global product launches while localizing campaigns for regional market needs Create, edit, and optimize SEO-friendly content across digital channels (email, web, social, and sales materials) Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation Partner with sales and account teams to align marketing strategies with pipeline and revenue goals Plan and execute marketing events including trade shows, customer events, and webinars Collaborate with internal stakeholders (product, communications, digital, sales) to drive go-to-market strategies Measure and analyze campaign performance (KPIs, ROI, conversion rates) and optimize initiatives accordingly Work with marketing automation and CRM platforms (e.g., Salesforce, Pardot) to track and report performance Manage agency and vendor relationships to support campaign execution Track, monitor, and report on marketing budgets and campaign performance for the Americas region Sales Enablement & ABM Develop sales enablement materials such as presentations, collateral, and account-specific assets Partner with sales to support prospecting, pipeline growth, and account targeting strategies Execute account-based marketing campaigns to drive engagement with key enterprise clients Required Qualifications What We Look For Bachelor’s degree in Marketing, Communications, Business Administration, or related field 4+ years of B2B marketing experience, preferably within a large corporate or global organization Proven experience in digital marketing, demand generation, and campaign execution Experience using Salesforce, Pardot, or similar marketing automation tools Strong ability to create compelling marketing content (internal and external communications) Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) Strong analytical mindset with experience in campaign reporting and performance optimization Excellent project management and multitasking skills in fast-paced environments Strong verbal and written communication skills Ability to collaborate effectively across cross-functional teams and leadership levels Self-starter with a results-driven mindset and strong attention to detail Preferred Qualifications Experience in retail, retail technology, or SaaS environments Hands-on experience with account-based marketing (ABM) strategies Familiarity with Adobe Creative Suite (Photoshop or similar tools) Experience supporting sales teams with marketing collateral and custom presentations Knowledge of SEO, content marketing, and lead generation best practices Why Join Johnson Controls / Sensormatic Solutions Be part of a global leader in smart, sustainable buildings and retail technology Work in a collaborative, innovative marketing environment Gain exposure to enterprise-level digital marketing and global campaigns Grow your career with learning, development, and advancement opportunities Contribute to meaningful solutions that shape the future of retail and customer experience HIRING SALARY RANGE: $68,000-$93,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at #J-18808-Ljbffr Johnson Controls