Digital Marketing Specialist (Remote)

About Thrust Aviation Thrust Aviation is a U.S.-based private aviation company offering on-demand private jet charter, aircraft management, and aircraft sales. Since 2019, we’ve built a reputation for exceptional service, transparent pricing, and operational excellence. As we grow, we’re building a dedicated in-house marketing team to enhance campaign performance, improve brand consistency, and scale lead generation. About The Role We’re looking for a technically skilled Digital Marketing Specialist to take full ownership of outbound email marketing, CRM automation, and digital ad execution. This is a hands‑on execution role — perfect for someone who loves building campaigns, testing strategies, and seeing results. While this is not a leadership role at this stage, we welcome candidates who are ambitious and may be interested in growing into larger roles as the team expands. You’ll be our first full-time marketing hire in Colombia and play a key role in laying the foundation for future growth. Key Responsibilities Experience with the U.S. market is required. Cold Email & Lead Generation Build and manage cold outreach campaigns using tools like Instantly, Smartlead, or Lemlist. Manage inbox rotation, domain warm-up, sending infrastructure, and A/B testing. Handle list enrichment and monitor replies to identify quality leads. CRM & Email Marketing Build email automations and nurturing sequences in GoHighLevel or similar platforms. Segment, clean, and manage contact lists to maximize engagement and deliverability. Create and send newsletters and announcements to existing leads and clients. Paid Advertising Execute and manage paid media campaigns across Meta and Google Ads. Monitor CPL, CTR, ROAS, and make ongoing optimizations based on performance. Collaborate with internal stakeholders and external designers for creatives and landing pages. Reporting & Performance Track and report on campaign performance weekly with actionable insights. Maintain high deliverability and engagement rates across all outbound communications. Qualifications 2–4 years of hands‑on digital marketing experience, focused on lead generation. Experience running cold email campaigns with tools like Instantly or Lemlist. Proficiency with CRMs such as GoHighLevel, ActiveCampaign, or HubSpot. Experience with Google Ads, Facebook/Instagram Ads, and basic funnel strategy. Fluent in English — excellent written and verbal communication required. Self‑starter with strong attention to detail and problem‑solving skills. Preferred (Not Required) Experience in high-ticket or U.S.-based service businesses. Familiarity with private aviation, luxury travel, or concierge services. Working knowledge of Canva, Adobe, or Figma. Basic HTML/CSS for email formatting. Experience in the private aviation, luxury services, or high‑ticket sales industries. Strong understanding of sales automation tools, AI‑driven analytics, and lead generation. This role is ideal for someone who: Wants to roll up their sleeves and do high‑quality marketing work. Enjoys performance‑based, execution‑driven environments. May have leadership potential — but is excited to earn that through results over time. This role is not a fit for someone seeking to immediately manage others or avoid hands‑on execution. Why Work With Us Full ownership of your work — your impact is direct and measurable. Be part of a fast‑growing team where your role and tools evolve with performance. Collaborate directly with the CEO and make meaningful contributions to growth. Competitive compensation and long‑term potential within the company. #J-18808-Ljbffr