Digital Marketing Specialist
Full-time
Huzzle
Role Description
We are hiring a Digital Marketing Executive to own and execute digital marketing campaigns that directly support sales pipeline growth. This is a hands-on, execution-focused remote marketing role ideal for someone with strong B2B experience who thrives at the intersection of marketing and sales.
Key Responsibilities
- Digital Presence & Content Ownership
- Manage and grow LinkedIn and other relevant digital channels
- Create and publish high-quality B2B content aligned with key industries
- Maintain a consistent, professional tone tailored to senior decision-makers
- SEO & Local Visibility
- Execute SEO strategies including keyword research and on-page optimisation
- Support local SEO initiatives (Google Business Profile, listings, reviews)
- Track, analyse, and report on SEO performance metrics
- Campaign Planning & Execution
- Plan and execute targeted digital marketing campaigns aligned with sales priorities
- Collaborate closely with sales leadership to support active pipeline opportunities
- Focus on lead generation in key sectors such as professional services and regulated industries
- Sales Enablement Content
- Create conversion-driven content including:
- Email campaigns and nurture sequences
- Blog articles and LinkedIn posts
- Sales decks and one-pagers
- Webinar follow-up materials
- Ensure all content is clear, practical, and revenue-focused
- Create conversion-driven content including:
- Webinars & Event Campaigns
- Plan, promote, and execute webinars end-to-end
- Manage registration, engagement, and follow-up workflows
- Use webinars as a core channel for generating qualified leads
- CRM, Automation & Reporting
- Use CRM and marketing automation tools to track leads and campaigns
- Provide performance insights and reporting to leadership
- Support sales teams with visibility into marketing impact
Qualifications
- Proven experience in B2B digital marketing (remote marketing jobs experience preferred)
- Strong collaboration with sales teams and understanding of revenue-driven marketing
- Experience running webinars or event-based marketing campaigns
- Proficiency in CRM and marketing automation tools
- Background in IT services, MSP, SaaS, cybersecurity, or similar industries
Requirements
- Experience with AI-assisted marketing or outbound tools
- Understanding of cybersecurity, compliance, or risk-based messaging
- Strong copywriting skills for professional audiences (AI-assisted writing acceptable with strong editing ability)
Benefits
- Collaborative team environment with structured onboarding and support
- Compensation: Based on skillset and experience
- 100% remote role with global exposure
- Fast-growing companies and performance-based career acceleration
- Real impact in high-growth environments
Vacancy posted 4 days ago
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