Digital Marketing Specialist

Role Description

This is a remote position. ATQLeads builds GTM systems for B2B companies that are done waiting on agencies and tired of the cost of full-time hires. We sit between the two: a network of vetted GTM operators who embed directly inside client teams — inside their tools, their Slack, their stack — and deliver against outcomes, not hours.

We don't sell retainers. We deploy capacity. Operators are part of the company. If you want to own real work, operate inside real companies, and be compensated like a partner rather than a contractor, this is where you belong.

Role Overview

The Digital Marketing Specialist is the channel operator who makes inbound demand generation actually produce leads every week.

• A client without a DMS stays dependent on outbound alone.
• Paid campaigns run without conversion tracking.
• SEO stays neglected.
• Landing pages stay unoptimized.
• Budget gets spent without knowing which channel is producing pipeline and which is wasting money.

The DMS is the person who executes and optimizes inbound channels to produce consistent, measurable lead flow — and connects every dollar spent to a business outcome.

You won't be handed a strategy deck to interpret. You'll be given ad platforms, a budget, ICP (Ideal Customer Profile) direction from the GTM Strategist, and a capacity commitment. Your job is to get campaigns live, generate data fast, optimize based on what the numbers say, and report results in terms of pipeline — not impressions.

What You'll Do

Channel Execution Systems

You own four interconnected systems end-to-end:

• Paid Acquisition Engine
  • Campaign structure, launch, and management on at least two of the following: Google Ads, Meta Ads, LinkedIn Ads.
  • Campaign hierarchy aligned to targeting segments and budget allocation.
  • Bidding strategies configured to campaign objectives with reasoning for each choice.
  • Targeting and audience segments defined for each campaign based on ICP direction from the GTM Strategist.
  • Budget management across campaigns and channels based on performance data.
  • Creative refresh on a regular cadence to prevent audience fatigue.
  • Cross-channel budget tradeoff decisions.
• SEO and Organic Channels
  • On-page SEO: page titles, meta descriptions, header structure, internal linking, and content relevance for target keywords.
  • Keyword research using tools like Semrush or Ahrefs.
  • Technical SEO fundamentals.
  • Content distribution plans.
  • Content repurposing.
  • Organic vs. paid tradeoff reasoning.
• Conversion Funnel Execution
  • Landing pages with clear structure.
  • Lead capture form optimization.
  • End-to-end conversion flow optimization.
  • A/B tests on landing page elements.
  • Drop-off diagnosis at each funnel step.
• Analytics, Attribution, and Reporting
  • Tracking infrastructure setup.
  • Channel-level metrics.
  • Campaign spend connected to pipeline outcomes.
  • Multi-touch attribution model understanding.
  • Reporting dashboards showing campaign performance.
  • Data tracking error identification.

Three Phases of Execution

• Foundation
  • Set up tracking infrastructure.
  • Get campaigns live and generating data early.
  • Establish baseline metrics.
  • Flag data gaps.
• Ongoing
  • Manage ad budgets and reallocate spend.
  • Refresh creatives and audience targeting.
  • Run A/B tests.
  • Report campaign performance regularly.
• Optimization
  • Reduce CPL over time through iterative optimization.
  • Audit existing campaign setups.
  • Produce a prioritized remediation plan.
  • Recommend expansion into new channels.

Cross-Functional Collaboration

• Depend on inputs from three roles: GTM Strategist, Growth Marketer, and GTM Engineer.
• Receive budget allocation and creative assets from the client.
• Proactively flag performance constraints.
• Report campaign performance regularly.

Strategic Ownership

• Generate your own optimization ideas.
• Audit campaign setups and produce remediation plans.
• Question alignment of targeting, messaging, and offer.
• Identify data tracking errors and fix them.

Qualifications

• Real technical range with Google Ads, Meta Ads, LinkedIn Ads.
• Experience with Google Analytics 4 (GA4).
• Proficiency in SEO tools (Semrush, Ahrefs, or equivalent).
• Landing page building and optimization skills.
• Understanding of reporting and dashboards.
• Knowledge of multi-touch attribution models.
• Basic CRM knowledge (HubSpot, Salesforce).

Requirements

• Ad platforms — at least two of: Google Ads, Meta Ads, LinkedIn Ads.
• Google Analytics 4 (GA4) — custom events, funnels, conversion tracking.
• SEO tools — Semrush, Ahrefs, or equivalent.
• Reporting/dashboards — GA4, Looker, or equivalent.
• CRM — HubSpot or Salesforce.
• Slack, Notion — embedded client communication.

Benefits

• Fully remote.
• Full flexibility.