Fusion Digital Marketing Specialist

Role Description

Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Qualifications

• 2-4+ years of experience in digital marketing, with hands-on experience in both SEO and paid search.
• Paid search experience is required; paid social experience is preferred.
• Strong proficiency with Google Ads, Meta Ads Manager, Google Tag Manager, GA4, and Google Search Console.
• Experience implementing local SEO campaigns across multiple markets, including Google Business Profile optimization.
• Experience conducting website audits and implementing ongoing SEO recommendations.
• Demonstrated ability to analyze campaign performance data and translate insights into actionable optimizations.
• Strong communication, organization, and documentation skills.
• Bachelor's degree in Business, Marketing, Advertising, or a related field, or equivalent professional experience.

Requirements

• Familiarity with Unbounce or similar landing page platforms.
• Experience with schema markup implementation (apartment, FAQ, or review structured data).
• Familiarity with local listing platforms including Uberall, Mapbox, Apple Maps, or Bing Local.
• Familiarity with emerging AI integrations in search and digital marketing.
• Experience or genuine interest in Connected TV (CTV), programmatic, or other emerging digital channels.
• Experience contributing to workflow documentation, SOPs, or process improvement in a team setting.

Core Responsibilities

• Execute integrated paid search and SEO campaigns on a defined portfolio of test accounts.
• Build landing page shells by importing CSS from property websites.
• Contribute to the design and refinement of blended optimization workflows.
• Support the testing and validation of new integrated service models.
• Document learnings, insights, and workflow refinements in a structured way.
• Implement technical and on-page SEO optimizations.
• Execute schema implementation per documented SOPs and technical audit findings.
• Execute paid media optimizations aligned to an integrated search strategy.
• Support local SEO strategies, including Google Business Profile optimization.
• Maintain execution accuracy and consistency across all campaign updates.
• Monitor and analyze campaign performance across SEO and paid channels.
• Track key performance metrics to support data-driven campaign decisions.
• Identify and document actionable optimization insights per account each month.
• Diagnose performance fluctuations or technical risks and escalate findings.
• Collaborate with Paid Media, SEO, and Account Management teams.
• Assist in preparing performance reports and summaries for internal teams.
• Contribute to internal documentation and reporting improvements.
• Stay current on search algorithm updates, paid media platform changes, and emerging channel developments.

Benefits

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together! This is a remote position.